Just in time for summer, Tramonitina has released an innovative package that provides tool and instructions for the BBQ all in one.
Cookware and homeware manufacturers Tramonitina and international ad agency JWT Brazil have collaborated to create a book with a difference, especially made for budding grillers aiming to perfect their skills.
The art of barbecuing is a serious passion in Brazil and Tramontina is renowned for its leading designs in kitchen supplies including an array of high-end barbecue accessories. The brand has now tried its hand at innovating in this area with the Bible of the Barbecue which has been created to increase customer loyalty and brand awareness.
The book teaches the reader how to become barbecue masters, with all of its pages filled with handy tips. The pages also transform into every tool anyone would need for a successful cookout such as salt, coal, fire starters, a knife-sharpener, a serving tray and even an apron. All of the utensils are organized in the exact order the user would need them.
Just recently we documented a similar idea named the ‘Drinkable Book’ the first-ever Manual that has two functions; teaching those in danger about safe water tips and physically acting as a tool to kill deadly waterborne diseases. Could books with the subject’s tools inclosed in the pages be a new trend?
The Barbecue Bible has been sent to top barbecue chefs all over Brazil for testing and will be available in selected bookstores soon.
Watch the how-to video: