Blood Donation Poster Charges Phones & Asks For Help “Charging” Bodies [Video]

Blood Donation Poster Charges Phones & Asks For Help “Charging” Bodies [Video]

Publicis Sao Paulo created an ad that draws a parallel between the need to constantly re-power our mobile devices and the human body.

Leah Gonzalez
  • 16 may 2014

Donating blood can help save lives so in order to remind people of the significance of this, blood donation foundation Fundação Pró-Sangue collaborated with ad agency Publicis Sao Paulo to create a clever campaign which uses an interactive poster to help drive the message.

The agency created a dual-purpose poster that has a built-in charging cable to allow people to charge their mobile phones. At the same time the poster aims to encourage those people to help save lives by giving blood.

The poster is attention grabbing as it features an outstretched arm with a red charging cord hanging from that area on the arm where blood is usually drawn. The red charging cord resembles a vein and powers up mobile phones – which, in a way, represents how blood keeps us alive every day.


The poster draws a parallel between blood which gives life to a human being and electricity which gives life to people’s phones. The poster includes a tag line that says, “If you need, we’re here for you. Why not return the favor? We need blood.”

The goal of the Blood Charger poster campaign is to draw attention to the importance of supporting the foundation’s cause, especially before the World Cup. Dr. Alfredo Mendrone Junior, technical-scientific director of the blood donation foundation, explained in a press release that causes like blood donations are sometimes not given enough priority and tend to take a backseat during large-scale events but it is important that health care organizations maintain their supply.

According to the World Health Organization (WHO), it is ideal that 3% to 5% of the population donate blood every year, however, the percentage of Brazilian blood donors is 1.9% per year. The foundation hopes that the campaign can help raise this figure.

The Blood Charger posters were placed around Sao Paulo.


Check out the campaign video below.

Fundação Pró-Sangue //Publicis

[h/t] DesignTAXI


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Retail Today

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Today

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity


Get PSFK's Related Report: Sports Debrief

See All
Travel Today

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Sustainability Today

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Today

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Home Today

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs Today

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Social Media Today

Instagram Tool Prevents People From Harming Themselves

A new anonymous reporting option on the social media platform hopes to provide better emotional support for users

Retail Today

Apple’s New London Store Is Filled With Living Trees And Sunlight

The brand's UK flagship location has been reimagined with a focus on customer experience and community

Syndicated Today

Artificial Intelligence Could Serve As A Judge In The Court Of The Future

A new software program can weigh up legal evidence and more questions of right and wrong to predict the outcome of trials

Brand Development Yesterday

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Food Yesterday

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Yesterday

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

No search results found.