Publicis Sao Paulo created an ad that draws a parallel between the need to constantly re-power our mobile devices and the human body.
Donating blood can help save lives so in order to remind people of the significance of this, blood donation foundation Fundação Pró-Sangue collaborated with ad agency Publicis Sao Paulo to create a clever campaign which uses an interactive poster to help drive the message.
The agency created a dual-purpose poster that has a built-in charging cable to allow people to charge their mobile phones. At the same time the poster aims to encourage those people to help save lives by giving blood.
The poster is attention grabbing as it features an outstretched arm with a red charging cord hanging from that area on the arm where blood is usually drawn. The red charging cord resembles a vein and powers up mobile phones – which, in a way, represents how blood keeps us alive every day.
The poster draws a parallel between blood which gives life to a human being and electricity which gives life to people’s phones. The poster includes a tag line that says, “If you need, we’re here for you. Why not return the favor? We need blood.”
The goal of the Blood Charger poster campaign is to draw attention to the importance of supporting the foundation’s cause, especially before the World Cup. Dr. Alfredo Mendrone Junior, technical-scientific director of the blood donation foundation, explained in a press release that causes like blood donations are sometimes not given enough priority and tend to take a backseat during large-scale events but it is important that health care organizations maintain their supply.
According to the World Health Organization (WHO), it is ideal that 3% to 5% of the population donate blood every year, however, the percentage of Brazilian blood donors is 1.9% per year. The foundation hopes that the campaign can help raise this figure.
The Blood Charger posters were placed around Sao Paulo.
Check out the campaign video below.