Someday World, Brian Eno and Karl Hyde’s new album, turns an old format into a psychedelic digital experience.
There are those who say that vinyl records have seen their best days. That may be true for the average consumer, but there are still plenty of enthusiasts out there who live for the format. Those diehards are in for a treat when they lower the needle on Someday World, the new album from Brian Eno and Karl Hyde.
While the album is also available in mp3 and other formats, those who choose to buy it on vinyl can enjoy a deeper experience through their smartphones thanks to an augmented reality app. Created by developer Lukasz Karluk, in collaboration with Eno and Hyde, the app, when aimed at the surface of the record, shows a vibrant psychedelic cityscape which undulates and transforms paired with the music of Someday World track ‘Strip it Down’.
In a quote included in the app, Eno, who has created innovative music for over four decades in addition to producing albums for numerous bands including U2, Talking Heads, and Devo, said of the new album’s creation:
“A lot of the nicer cities I know are cities built on hills, and the cities are beautiful because the buildings have a challenge to adapt to. They have to mould themselves around the geology that they’ve formed upon. And that always makes for very interesting buildings, because they can’t just be blocks, they have to somehow morph around the environment.
I had a big collection of ‘beginnings’ sitting around waiting for something to galvanize them into live, to make them more than just ‘experiments’. That something turned out to be Karl Hyde.”
It’s exciting to see the artistic outlets that new advances in technology open up for creators, and to imagine the possible twists any innovation might take in the future. Once devices like Google Glass bring augmented reality to a more passive context, we may see a lot more collaborations like this one.
Even if you don’t have a record player, you can still download the app and see the virtual instillation on the album’s website. In addition to the album and the app, Warp Records has also released a short film which shows a bit of the project’s behind the scenes action: