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If The Suit Fits is a campaign by Brothers that hunts for three people who can wear three unique suits from the Swedish retailer.


According to the fairy tale, Cinderella’s foot fit the glass slipper perfectly and she won herself a “happily ever after” with the prince. In a new Cinderella-inspired campaign by Swedish clothing retailer Brothers, three lucky people who turn out to be a perfect fit for a special suit will have to be content with a trip to New York and a meal at a three-star restaurant.

The new campaign, called If The Suit Fits, was developed with the help of creative agency Pool and is a competition that involves three unique suits and a search for the three people who fit them perfectly. The campaign aims to highlight the retailer’s focus on making sure their quality suits fit their customers perfectly, no matter what they look like.

To compete, customers can go into any Brothers store in Sweden and have their measurements taken. If their measurements match the suit perfectly, they can keep the suit and they will be flown to New York for free. They also win a dinner for two at Eleven Madison Park, a Michelin star restaurant and one of the top three in the world. Naturally, accommodations for two are included in the prize package.

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Brothers have created three equally smart but unique suits for the competition. Suit 1 is described as a suit “for a slightly shorter person” and is a “modern grey suit with a slimmer fit, which makes it less formal.” Suit 2 is “suitable for a well-built person of medium height” and is described as “a classic black suit in a traditional design with timeless fit.” Lastly, Suit 3 is “suitable for a slightly taller person” and is a “blue suit in slim fit with distinctive silhouette. Ideal for both workplace and party.”

The winners of the competition will get the suit which comprises a jacket, trousers, and a shirt, the dinner for two at Eleven Madison Park, and airfare and accommodations for two in New York via Air France.

Customers can visit any Brothers store or visit a tour stop to enter the competition.

Watch the promo video of the project.

If The Suit Fits

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