menu

Cannes Lions: This Is When The Fascination With Design Began

Cannes Lions: This Is When The Fascination With Design Began
Advertising

Three Cannes Lions design jury members discuss key moments and turning points in their careers.

Camilla Cole
  • 19 may 2014

This is when…

With Cannes Lions launching a new Product Design entry category this year, we asked three of the inaugural jury members to share their personal journeys with design. Here, they relate some of their most memorable career-deciding moments, sharing the sparks behind their initial interest in the field and insights into how their understanding has evolved since then.

…the fascination began

Dan Formosa:

Sometime in the late 1950s BMW tried introducing the Isetta to the USA. The Isetta is an extremely small car, different from the behemoth cars being designed and sold in the US at the time. As a child sitting in the back seat of our family’s car heading into Manhattan, I saw a billboard near the entrance to the Lincoln Tunnel advertising the car. It showed a woman getting out of (as I recall) a red Isetta – through its front door! It was strange. I was fascinated.

Dean Quinn:

In Spring 2001, at 14 years old, living in rural Northern Ireland I saw clips of Alexander McQueen’s Spring Summer 2001 show on the news and was fascinated. I knew there and then that is where I wanted to be and what I wanted to do.

Anthony Dickens:

I was eight and living in Germany when a national competition was announced to design a self-propelled vehicle to travel down a 10m track and burst a line of balloons. Architects and designers fall into one of two camps when fondly recounting their childhood toys: the Lego camp or the Meccano camp. However, I created what you might call a battery-powered ‘Legano’ or ‘Meccego’ hybrid car. Sadly I didn’t manage to pop any balloons, but I can still recall my amazement at seeing all the different solutions to an identical problem.

…my path was decided

cannes lions design

Dan Formosa:

My first design job out of college was with the office of legendary designer Eliot Noyes, which had been designing for IBM for decades. I was hired on a temporary basis to help out with a new project – a computer for the home. At the time the thought of a computer in the home was bizarre. The project was insanely confidential, with very good reason given IBM’s mega-influential position at the time. Our designs greatly influenced the first IBM computer introduced in 1981; although to be more “home friendly” we created one in beige, one in red, and one in a (real wood) teak cabinet.

Dean Quinn:

Having seen my Central Saint Martins graduate collection in 2009 for which I won the Womenswear designer of the year award, Nova Dando invited me to be part of a show at the Victoria & Albert Museum. It was the height of the recession and younger designers were at the bottom of almost everyone’s lists so the inclusion of my work really gave me encouragement to constantly look and move forward.

Anthony Dickens:

After leaving school I enrolled on the Art Foundation course at Chelsea in London. Until then my obsessions were painting, drawing and photography, but I had started to lose focus. After an excruciating two week experience with graphic design it dawned on me that I needed to make physical things. Suddenly everything became new and exciting again! At that point there were really only two options, sculpture or product design. To this day my work reflects both disciplines by combining a strong narrative with an innovative and practical function.

Ford Smart Gauge, by Dan Formosa's Smart Design

…I was reminded that it was all worthwhile

Dan Formosa:

Working with Ford Motor Company to design an interface for an automobile instrument cluster, their directive called for establishing an “emotional connection” with drivers – meaning splashy screens and graphics. We reframed the assignment, suggesting we could aim to help drivers save fuel. By providing feedback to the driver not just on the car’s performance, but also on their own performance, we could help them to drive more efficiently. The end result was a dramatic improvement in fuel efficiency, for some drivers 25% or more.

Dean Quinn:

I returned to New York in 2011 after previously spending a year there as an apprentice during my degree. I had produced a small collection and in the September 8th edition of the New York Times I was featured with the headline: A Fresh Face Is at Home In New York.

Anthony Dickens:

In 2006 I launched the Anglepoise Fifty lamp for the eponymous company. The original Anglepoise was a response to the disruption of shadows when working on drawing boards. The Anglepoise Fifty was designed to go next to a computer, illuminating a working area whilst bouncing light off a wall for a relaxing ambiance. It appeared frozen at a 50 degree angle, its form evocative of a plaster cast to remove an old archaeological relic from the ground. Nominated for the inaugural Designs of the Year at London’s Design Museum, my proudest moment came when it was selected for the museum’s collection.

Find out more about the Cannes Lions product design jury, the entry process and the exciting content taking place at the festival this June at canneslions.com.

Advertising
Trending

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

Design
Work Today

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

Fitness / Sport Today

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Trending

Get PSFK's Latest Report: Future of Work

See All
Retail Today

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

PURPLELIST EXPERTS

Kevin Mckenzie

Digital Retail Experience

Automotive Today

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Today

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Gaming Today

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Today

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Automotive Today

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Fitness / Sport Today

Turn Any Wearable Into A Mental Health Tracker

Cognition Kit is a software platform that lets people track and better understand their cognitive states

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Augmented / Virtual Reality Today

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

Advertising Today

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Today

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

No search results found.