Real-Time Visualizer Shows How Daily Spending Directly Affects Climate Change
Web app works with Mint.com to help you reduce your carbon footprint.
Oroeco is recently launched web app that combines with Mint.com to help you figure out what kind of carbon footprint you’re leaving behind. If you login in with Facebook, the app also gives you a way to compete with your friends and family for the title of “smallest carbon footprint.” Keep reading to find out why the average person who says they care about climate change can often have a substantially worse than average footprint.
Oroeco uses your spending information from Mint, whether that’s food, housing, entertainment, or travel, to figure out the carbon value of each transaction. The app then tabulates an overall carbon value for your activities, and compares it to other people in your social circle. Instead of just making you feel guilty, it also offers suggestions on how you can reduce your overall environmental impact.
Ian Monroe, the CEO of Oroeco, explained in an interview with Grist that the idea is to make the invisible visible, and then promote gradual changes to people’s habits.
What I want to know is how am I doing versus what’s normal, how am I doing versus what my friends are doing, how am I doing versus what’s actually needed to solve climate change — and versus what’s actually achievable.
The app offers badges, real-life rewards, and roughly 50 tips that are personalized based on your location and data, all designed to help you save money and reduce your overall impact.