Web app works with Mint.com to help you reduce your carbon footprint.
Oroeco is recently launched web app that combines with Mint.com to help you figure out what kind of carbon footprint you’re leaving behind. If you login in with Facebook, the app also gives you a way to compete with your friends and family for the title of “smallest carbon footprint.” Keep reading to find out why the average person who says they care about climate change can often have a substantially worse than average footprint.
Oroeco uses your spending information from Mint, whether that’s food, housing, entertainment, or travel, to figure out the carbon value of each transaction. The app then tabulates an overall carbon value for your activities, and compares it to other people in your social circle. Instead of just making you feel guilty, it also offers suggestions on how you can reduce your overall environmental impact.
Ian Monroe, the CEO of Oroeco, explained in an interview with Grist that the idea is to make the invisible visible, and then promote gradual changes to people’s habits.
What I want to know is how am I doing versus what’s normal, how am I doing versus what my friends are doing, how am I doing versus what’s actually needed to solve climate change — and versus what’s actually achievable.
The app offers badges, real-life rewards, and roughly 50 tips that are personalized based on your location and data, all designed to help you save money and reduce your overall impact.
As promised, there is one thing that makes it extremely difficult to reduce your carbon footprint, and here it is.
You have a lot of people who are using reusable bags and water bottles, driving a Prius, maybe eating a bit more of a veggie friendly diet. But then they’re flying to Bali or South Africa or something once a year. They end up having a larger carbon footprint than a conservative guy who drives an SUV in the suburbs of Atlanta but doesn’t fly anywhere.
So there are some things that are much worse for the environment than others, but if you pay attention to all the little things, it’s possible to make a real difference in the world as well. Oroeco is free to use, so if you’ve been looking for a way to make more sense of your carbon footprint, this is the app for you.