Madesquare Turns Your Favorite Instagrams Into Crafty Home Decor
Create customized square products on your iPhone from as little as $2.
MADESQUARE is a new female-founded startup that gives you something much more interesting to do with your Instagram photos than just share them online. The company’s free app lets you transform your favorite photos into customized products such as bamboo prints, mini wood blocks, recipe cards, ceramic magnets, and a whole host of other ideas to spruce up your home decor.
The startup was born out of the desire of its founders to bring their memories to life. Now “people can easily turn digital photos into beautifully-tangible products and discover clever design ideas in the same place we’re all taking and keeping photos — our phones,” said Laura Buick, Co-Founder and President of MADESQUARE.
To start with, there will be 20 products available to choose from, which range in size from 2.5 x 2.5 inches to 30 x 30 inches, and cost anywhere between $2 and $70, depending on how you want to decorate your home. To use the app, just select which product you want, and then the photo, or series of photos you want to use from your camera. These will be cropped into a square, as the company’s name suggests, and you will be given a preview before going through with the purchase.
“From our products to our DIYs to our app, we’ve created what we, as consumers, always wanted but found didn’t yet exist,” said Molli Sullivan, Co-Founder and Director of Marketing. “With MADESQUARE, we want to help inspire like-minded photo and design lovers to bring their most cherished digital memories into the physical world in new, captivating ways, and we can’t wait to create with them.”
As pointed out by Mashable, the company’s love of all things square stems from an app called Hipstamatic, one of the first to make square-shaped filtered photos popular. It’s also interesting to note that Sullivan is a former employee of Hipstamatic, and one of her cofounders, Laura Buick, is the wife of the company’s founder and CEO Lucas Buick.