How Instagram Is Helping Photographer Communities Meet Up Offline

How Instagram Is Helping Photographer Communities Meet Up Offline

The mini documentary "From Followers To Friends" reveals Instagram's real-world creative networking.

Lara Piras
  • 14 may 2014

Social media networks have enabled the world’s population to connect and communicate in a way no one could have predicted. Direct messages, chats, video and image sharing platforms that can reach millions of people across the globe are now considered the norm. A new project highlights this phenomenon in an entirely new way, showing how Instagram has lead to its users connecting in real life, and not just through likes and comments on the social network.

Created by Oscar Nilsson, “From Followers To Friends” is a mini documentary that explores the communities who have consciously connected, followed and built relationships with each other via Instagram because of their shared passion for photography. The community members meet up in person in and around San Francisco and take part in photography walks, visiting iconic or idyllic locations and sharing their ideas, tips and techniques and inspirations along the way.


The film portrays how social networks such as Instagram can bring people with common interests and passions together, in turn creating a new type of networking through social media. The concept is all about merging digital and physical worlds; as we become more reliant on our digital networks, it’s imperative to seek out opportunities that enable us to maintain personal, human connections.

Nilsson first became involved with the Instagram photography walk community when he moved to San Francisco a year and a half ago. Instead of relying on friends of friends or sites like Yelp to learn about the city, Nilsson took to his Instagram and started to research interesting feeds of people who lived in the area. As he continues to develop his strategy practice in the city, Nilsson wanted to dive deep into the culture of these photo walk communities to gain a better understanding of what they’re all about.

I would say that Instagram has helped to open people’s eyes,” Nilsson explains to PSFK. “What I mean by that is that when you’re looking to find a perfect shot to post, it means you’re looking. You’re more open to what’s around you and what is going on. It’s very interesting to think about how an app in a phone can inspire to explore the world.

Watch the short documentary below:

From Followers To Friends


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Design & Architecture Yesterday

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

Advertising Yesterday

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection

No search results found.