menu

Drinkable Sunscreen Claims To Protect Skin From The Inside Out

Drinkable Sunscreen Claims To Protect Skin From The Inside Out
technology

Could this be the future of UV protection?

Rachel Pincus
  • 22 may 2014

In a time where the conventional wisdom about the strength of sunscreens is being challenged by new evidence, could the answer to our worries about sunburn and skin cancer be assuaged with drinkable potions? Though the press is skeptical, one company called Osmosis Skincare says they can indeed. The company claims their potable product, which is called Harmonised H2O UV Protection, vibrates on the skin once ingested, canceling out up to 97% of UVA and UVB rays. The product retails at £17 ($30) for a 100mL bottle and comes in two varieties, “tanning” and “non-tanning,” the former of which is supposed to allow users to achieve a tan without the harmful side effects.

uv_neutralizer-l.jpg

The Telegraph asked several experts about the potential efficacy of the stuff, however, and they were naturally highly skeptical of a product that hasn’t been clinically tested. Despite the claims of CEO Ben Johnson, MD that most formulas of the product have a success rate of 90%, “it’s just a gimmick, “ Dr Rang Singh told the paper. “We know that ingestible sun products aren’t that good. To say they have changed the frequency of water molecules, well I just don’t understand how they could have done that.”

In response to the company’s claim that the water delivers “beneficial radio frequencies to the cells using water as a carrier,” he said, “Everything in our body vibrates at its own frequency anyway and, as far as I know, nobody has found a way to change that. I wouldn’t just take these claims with a pinch of salt, I would take them with a fistful.” The fact that the company describes their product as “not a medicine or drug” is probably more of an accession to the demands of their lawyers than a description of how the remedy works.

Pauline_and_Pat_Harvey,_Nelson,_New_Zealand,_1969_-_Flickr_-_PhillipC.jpg

Still, the idea of making ingestible medicinal items that are usually put on the skin or delivered in other inconvenient ways is an inspiringly futuristic idea. Other companies have similar ambitions to Osmosis Skincare but use somewhat more believable ingredients. With notions spreading that sunscreens and other medications can suppress the immune system (according to Johnson), many other companies are looking for alternatives paths to sun protection. IMEDEEN, for example, offers products like tan-optimizing tablets that contain homeopathic ingredients while wisely warning that it’s still a good idea to slather on some sunscreen. The end of walking around with a white smudge on your nose might not be nigh yet, but it’s an interesting vision to fantasize about. And Johnson continues to believe in his product: “I do find it odd how angry people get over these products, of course the angry ones never try the product unfortunately,” he said.

Harmonized H2O

[h/t] The Telegraph, Freibad Lübars

technology
Trending

Get A Better Idea Of How You Are Wasting Your Time

Mobile
Syndicated Today

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Today

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Home Today

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

PURPLELIST EXPERTS

Oliver Sweatman

Natural Beauty Entrepreneur

Advertising Today

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Today

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Today

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Automotive Today

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Work Today

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Food Today

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Today

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Mobile Today

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

Design Today

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

No search results found.