Could this be the future of UV protection?
In a time where the conventional wisdom about the strength of sunscreens is being challenged by new evidence, could the answer to our worries about sunburn and skin cancer be assuaged with drinkable potions? Though the press is skeptical, one company called Osmosis Skincare says they can indeed. The company claims their potable product, which is called Harmonised H2O UV Protection, vibrates on the skin once ingested, canceling out up to 97% of UVA and UVB rays. The product retails at £17 ($30) for a 100mL bottle and comes in two varieties, “tanning” and “non-tanning,” the former of which is supposed to allow users to achieve a tan without the harmful side effects.
The Telegraph asked several experts about the potential efficacy of the stuff, however, and they were naturally highly skeptical of a product that hasn’t been clinically tested. Despite the claims of CEO Ben Johnson, MD that most formulas of the product have a success rate of 90%, “it’s just a gimmick, “ Dr Rang Singh told the paper. “We know that ingestible sun products aren’t that good. To say they have changed the frequency of water molecules, well I just don’t understand how they could have done that.”
In response to the company’s claim that the water delivers “beneficial radio frequencies to the cells using water as a carrier,” he said, “Everything in our body vibrates at its own frequency anyway and, as far as I know, nobody has found a way to change that. I wouldn’t just take these claims with a pinch of salt, I would take them with a fistful.” The fact that the company describes their product as “not a medicine or drug” is probably more of an accession to the demands of their lawyers than a description of how the remedy works.
Still, the idea of making ingestible medicinal items that are usually put on the skin or delivered in other inconvenient ways is an inspiringly futuristic idea. Other companies have similar ambitions to Osmosis Skincare but use somewhat more believable ingredients. With notions spreading that sunscreens and other medications can suppress the immune system (according to Johnson), many other companies are looking for alternatives paths to sun protection. IMEDEEN, for example, offers products like tan-optimizing tablets that contain homeopathic ingredients while wisely warning that it’s still a good idea to slather on some sunscreen. The end of walking around with a white smudge on your nose might not be nigh yet, but it’s an interesting vision to fantasize about. And Johnson continues to believe in his product: “I do find it odd how angry people get over these products, of course the angry ones never try the product unfortunately,” he said.