Edelman Digital: Four New Tools To Engage Your Consumers
A look at the latest digital news of the week.
A look into top brands on Instagram, a new scoring tool from LinkedIn and more of the latest digital news of the week.
In a recent blog post, Simply Measured explores some of the top brands on Instagram. Brands ranging from apparel to the automotive industry are experiencing at least a 100% follower growth year over year, and garnering average engagements over the 10 million mark. 68% of the top 100 brands are active on the platform, as Instagram is a natural fit for visual brands to showcase products and engage with their audiences.
Although LinkedIn is one of the fastest growing social networks, many brands on the platform aren’t maximizing the site’s content marketing opportunities. That’s why LinkedIn has announced a new Content Marketing Score that addresses engagement and metrics. Forbes sheds some light onto the update and shares five ways that the tool will improve brands’ content marketing. One thing is clear: as the scoring tool improves, there will be a heavier push on content publishers for genuine engagement.
Google Launches Magazine-Style Ads That Bring Text Ads to Display Ad Units
Text advertisers are gaining field advantage as Google introduces “magazine-style” ads, in which larger display ads are replaced with text and whitespace. Google stands to earn a greater profit from these text ads, especially as ad prices are facing increasing pressure from mobile markets.
Buffer, a social media scheduling app, has added two new features: a feed-reading service and curated content suggestions. The company is taking a different approach with their content suggestions, by offering handpicked content, as opposed to algorithim-based selections. With over 1.5 million users, Buffer can offer itself as a marketing service to brands, placing promoted content alongside handpicked content.
Originally written by Konrad Palubicki and published by Edelman Digital, republished with kind permission.