Facebook’s Accelerator Helps Mobile Apps Get Off The Ground
Social media's largest network shows new support for budding startups via a new project named FbStart.
The project, aimed at startups all over the world equips up-and-coming entrepreneurs with all the tools and services they need to get their idea off the ground in an effort to help their mobile apps grow and become financially viable, for no cost at all. The package is worth up to $5,000 and includes access to many app-related programs such as Adobe Creative Cloud, Hootsuite social media monitoring tool and the proto.io prototyping tool. And it will also give the lucky participants free services from companies working in product testing, recruiting, customer care, video conferencing, and document management. The team behind the program have also promised to throw in promotional Facebook ad credit for new spenders, which is actually a wise move on their part as it will bring the consumer back to their site.
FbStart originally began as a series of developer-focused events hosted by creatives from Facebook HQ. Budding entrepreneurs flocked to the events in various countries all over the world giving the team the incentive to take the idea one step further and create an official program. Vijay Shankar, a program engineer at FbStart told Fastcolabs.com,
We used a lot of the feedback from those events to help shape FBStart. For example, one thing we heard from developers was that they wanted access to more tools and services, as a way of helping take their apps to the next level. From there it was just a matter of figuring out which tools would be most valuable to a startup, and working out deals with the great partners we’re working with.
The team at Facebook have promised that this is all about the talent, and not about making them money. Their aim is to unite as many intelligent and creative brains as possible to ensure the online world can be the best it can be. Shankar explains,
The more successful mobile apps are out there, the better it is for the entire ecosystem. Our goal is to partner with some great companies, who are also interested in engaging with startups, and then making as many tools available as we can. Because at the end of the day, if these apps are successful all of us stand to benefit.