Gap Partners With Pop Artists For Color-Changing T-Shirt Line
Richard Philips, Alex Katz, Yoko Ono and more create fashionable tees in special UV sensitive ink.
- 5 may 2014
In 2009, art and fashion publication Visionaire released a special edition issue titled ‘Solar.’ It featured black and white photographs by famous artists, printed in a special UV sensitive ink that changed into color when hit by direct sunlight.
Co-Founder of Visionaire Cecilia Dean wanted to expand on this idea in their new partnership with Gap, and developed a line of shirts that is inspired by summer, color, and sun. She decided to make use of the color-changing ink they had previously used in the materials for this new collection.
Gap and Visionaire‘s t-shirts were designed by artists like Alex Katz, Yoko Ono, Richard Philips, Peter Lindberg, and Roe Ethridge- some of which had photos in Visionaire’s Solar issue. All of the t-shirts have simple but cool designs that get magnified and enhanced when in the sunlight. Though this is the first time the companies have collaborated, Creative Director of Gap, Rebekka Bay, told Style the joining of fashion and art will create a broader audience for both brands.
These color-changing T-shirts will go on sale May 9th during the annual Frieze Art Fair in New York, one of the world’s leading contemporary art fairs, where Gap will have a special outdoor retail location allowing customers to see the color changes before they buy. The shirts will also be available at Gap Boxpark om London, Gap White Space in Tokyo, Gap White Space in New York, key Gap flagship stores around the world, and in select Visionaire retailers.