Google’s Designers Reveal The Strategy Behind Their Products

Google’s Designers Reveal The Strategy Behind Their Products

Video series charts principles that are important not only to technology, but design holistically.

Michael Ellenbogen
  • 5 may 2014

Simply put, design is important; it’s infused into most everything we see, touch and experience every day, yet because it’s so subjective we haven’t gotten design down to a science, which leaves a lot open to imagination and interpretation, including process and development.

Sure there are best practices, but to touch on what this looks like on a more granular level, from a Google level, the tech giant created a new video-based series called “Design Minutes,” which is meant to inspire conversations about the future of the field.

Over the past decade, Google has become more involved with integrating design with technology. The rationale being that small adjustments have large implications that can increase users’ activity ten-fold.


The little things add up. Google Search designer, John Wiley discusses the importance of designing for simplicity and speed. Take the default sizes of the Google homepage’s search box, and imagining the way people “talk to Google.” Wiley explains how a simple design shift to increasing the homepage’s input search box size led to font becoming larger, followed by auto-complete becoming larger, followed by people using the tool more as a result of the synergistic seamlessness. Just a simple tweak can lead to more simple tweaks, and change the world of search exploration – the way people think about the dimensions they can explore, their confines becoming different in scale, and in doing so enabling people to think differently within that scope; when design become easier, simple and smarter this subsequently leads to paradigm shifts and ultimately increases users because of the experience.

It’s about people, their interactions and experiences with design, not just technology. Google Maps is a perfect example of progressively becoming more evolved technologically, while becoming increasingly easier to use, or ergonomic. Designers, Sian Townsend and Jonah Jones talk about simplicity and how trends in modern design should help make technology “get out of the way.” Further, that design building should take into context “every place and every person” and an understanding of what people like versus what they use, what they’ll approach, and what they’ll adapt to, and how both are important factors in design. These processes include good doses of research and exploration, as well as introducing new facets for users to play with to get the most out of the products they’re using.

Google Developers Blog


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Related Expert

Adam Cahan

Mobile & Emerging Products

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Design & Architecture Yesterday

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

Advertising Yesterday

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection

No search results found.