Users can now view and book hotel rooms straight from the wearable tech.
Starwood has updated its mobile app especially for Google Glass owners. The Glass app will allow the wearer to search through its group of over 1,100 hotels and resorts, including Westin, Sheraton, Le Meridien and W Hotels.
The SPG app utilizes voice control and GPS features of Glass to create an immersive travel experience for guests before they even step into the hotel. Wearers can use voice commands to find a hotel and see what’s nearby. They can browse through photos of the hotel, rooms and local area.
When users are ready to book, making a reservation is done with just a few taps with Glass. Guests can manage their reservation, access their Startpoint balance and receive turn-by-turn directions. The app will even customize the guest’s experience upon arrival, provided that they don’t take off the device.
The beta app is currently being tested by an exclusive group of members. Whether the Glass app will be successfully adopted is still too early to tell as there’s a large uncertainty if the wearable technology itself will go mainstream.
Joe Laszlo, senior director of Mobile Marketing Center of Excellence at the IAB, recently commented that, “It’s definitely really, really early days for anybody to develop apps for Google Glass with a kind of serious commercial perspective to them… because the audience isn’t large enough [yet for it] to be an appealing platform.”
Starwood isn’t the only company offering personalized solutions to travelers with Glass. In February, Virgin Atlantic concierge staff in the Upper Class lounge at London Heathrow were trialling Google Glass. The airline wanted to provide an exciting luxury experience to its business and first class passengers.