menu

The First Commercial Product Will Advertise On The Moon By 2015

Advertising

Japanese company Otsuka is planning to send a can of its powdered sports drink, along with etched messages from children on a lunar mission.

Leah Gonzalez
  • 16 may 2014


Japanese beverage company Otsuka is taking part in the first private moon-landing project and the company is planning to send a titanium can filled with its Pocari Sweat powdered sports drink, along with the dreams and messages of children from all over the world.

The company is working with Singaporean company Astroscale and Pittsburgh-based company Astrobotic Technology on what they are calling the “Lunar Dream Capsule Project.” The goal of the project is to travel the over 380,000-kilometer distance to land on the moon’s surface, a distance that is way beyond the International Space Station.

A specially-designed titanium capsule that will weigh 1,000 grams and designed to resemble a Pocari Sweat can will be created by Astroscale. Aside from the powdered sports drink, the capsule will contain children’s dreams and messages that are laser-etched on thin titanium plates. A Dream Ring will serve as a key that can unlock the capsule. Copies of the Dream Ring will be given to the children who submitted their dreams, while 10 of the original Dream Rings will be kept within the companies in the Lunar Dream project.

The dream capsule will be carried to the moon in October 2015 by the Falcon 9 rocket, designed by Space X, and then it will be transported to the surface of the moon by Astrobotic Technology’s “Griffin” lander. The Falcon 9 has already successfully traveled to the International Space Station three times, but the planned mission in October will be the first time that one of the rockets provide propulsion to the moon.

In a press release, Otsuka revealed that it hopes the project will serve as an inspiration to the young children to dream big and become astronauts so they can travel to the moon, claim the Dream Capsule, and “drink Pocari Sweat mixed with water on the moon.”

According to the press release, if the Lunar Dream Capsule Project is successful, Pocari Sweat will become the first beverage to find its way to the surface of the moon.

Watch the video below for more about the project.

http://youtu.be/88q3ZoYUKEg

Lunar Dream Capsule Project

[h/t] The Verge, BusinessWire

Advertising
Trending

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Advertising
Syndicated Yesterday

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Yesterday

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Yesterday

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

Related Expert

Kate Unsworth

Fashion and Wearable Tech

Culture Yesterday

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Yesterday

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Yesterday

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Creative Agency Founder: Using VR As A Race Relationship Tool

Maurice Bernstein, CEO and Founder of Giant Step, explores the value in transforming headsets from high-tech entertainment tools into empathy machines

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Culture Yesterday

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace

Advertising Yesterday

Get Paid For Traveling In San Francisco After Rush Hour

BART Perks rewards commuters who take early or late trains by giving them extra points to trade for money

Culture Yesterday

Artist Designs Covers For Books That Don’t Exist

Published by the fictional 'Specious Books,' the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Food Yesterday

Bringing Food Innovation To America’s Crowded Milk Market

a2 Milk's Blake Waltrip, Chief Executive of the USA region, discusses how the distributor plans on bringing the popular drink for the dairy-sensitive to the States

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Yesterday

Device Makes Digital Currency Feel Tangible

The concept gadget wants you to experience the highs and lows of spending money

Design & Architecture Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

Augmented / Virtual Reality Yesterday

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

No search results found.