New service promotes independent, family-run farms and conscious consumerism.
AgLocal started out as a marketplace for farmers and Michelin star chefs from around the world to link up and ‘meet the meat’ digitally. The company’s latest venture is moving into the wider consumer market with subscription delivery boxes of pasture raised meats from family farms.
Members can browse through a selection of specially-sourced meatsin two different price tiers measured by pound. While their prices may seem expensive at first, the service includes more than a simple box of meat. The meats come in nicely designed boxes that are themed, for example a “Family Style” box (cuts for the home kitchen), “Grill Master” (for BBQ’ing), “Fit and Lean,” (lean and grass fed cuts), and the “Farmer’s Pick” (offals and unusual cuts).
The boxes also include recipes and further details about where the meat is sourced from such as how ethically the animals have been bred and raised and also fun facts about the farms themselves.
The San Francisco-based company was founded by Naithan Jones in 2011 with the purpose of promoting ethical meat sourcing. He has worked to create a positive and thoughtful process highlighting the need to support local enterprises and encourage the consumer to be more aware when it comes to food purchases.
As Jones aptly puts it, “What we want to build is community around this, so when I subscribe to the service, I’m not just getting meat. This isn’t Omaha Steaks…I’m connected to the farm, I feel like I’m a part of the community.”