Instead of boring corporate imagery, this new brand book uses colorful illustrations and icons to mark the new union.
The book features an embossed cover of red and gold material and original illustrations, in addition to some archival photography. It was designed to be given to employees to commemorate the first day of the new business. It is divided into three parts, each showcasing a different theme. Part one is called ‘A History of Firsts,’ and it talks about the individual conception of both Microsoft and Nokia, and highlights some of their successes, while part two, called ‘What Drives Us,’ details the shared ideas and principles of the companies. The third part, ‘Unlimited Possibilities.’ is an illustrated notebook that features trivia about both corporations and leaves space for employees to write their own ideas about the future.
Each section of the book begins with an illustrated spread that features images of computers, controllers and consoles. This is because Microsoft wanted the book to be something employees would keep and actually use, something reminiscent of an encyclopedia and too corporate.
According to Creative Review, when Microsoft came to The Church of London, they wanted the book written, designed, printed, and shipped to 53 countries in a month and a half. Besides using Microsoft colors and fonts, they left the book open to interpretation. The book has gone on to be made into a poster, and has been printed in seven languages.
To get a glimpse at the pages of the book, see pictures below.
[h/t] Creative Review