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Airline Encourages Passengers To Use Sick Bags As A Creative Canvas

Airline Encourages Passengers To Use Sick Bags As A Creative Canvas
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Qantas is offering free club passes for those who post their creation on social networks.

Yi Chen
  • 8 may 2014

An Australian airline is asking its passengers to get creative on their next flight by turning sick bags into works of art. The latest idea from Qantas is part of its social media campaign.

Passengers don’t just have to reach for the sick bag, but can also use other items such as a napkin, boarding pass, or even a luggage tag. However, the size and space of a sick bag provides the perfect blank canvas to get the creative juices flowing.

During the month of May, passengers can post their in-flight artworks on Instagram with the hashtag #qantasblankcanvas. The most creative entries will win a double Qantas Club pass.

Qantas in-flight artwork from sick bag.jpg

Qantas’ campaign is a collaboration with Australian freelance typographer Gemma O’Brien. O’Brien has already produced a series of custom-designed bags by her travels on Qantas. Her artworks can be found on her Tumblr page Spew Bag Challenge.

Jo Boundy, head of digital and entertainment at Qantas, said that the airline hopes to inspire Qantas passengers to get in touch with their creative side while flying.

Spew Bag Challenge
[h/t] Sydney Morning Herald

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