menu

Slow Taxi Service Deliberately Takes Its Time

Slow Taxi Service Deliberately Takes Its Time
Cities

Turtle Taxi is perfect for passengers who aren't in a rush.

Ross Brooks
  • 20 may 2014

Honest taxi drivers of the world generally aim for a journey to be as short as possible, but there is a new service in Japan called Turtle Taxi that acknowledges not everyone is in a rush. Customers can press a button in the back of the cab that signals the driver to slow down, making for a ride that is safer, more relaxing, and less harmful to the environment. Ironically, the idea is quickly gaining popularity, which could see the company expand to other cities around Japan soon.

Once pressed, the “Yukkuri” button in the back of each taxi lets the driver know that he doesn’t have to keep the engine running at red lights, can accelerate more gradually, and doesn’t have to drive in the fast lane. The result is a smoother ride, which is easier on passengers, and the environment. “The starts and stops are very smooth because there is no jarring movement,” one mother told the Japan Daily Press. “It is perfect for those times when I don’t want to have my sleeping child woken up.”

Turtle-Taxi-2.jpg

The Yokohama-based company first offered the service in December 2013, designating 10 of the company’s 500 cabs as “turtle taxis.” People who have been interested in the service so far include pregnant women, the elderly, and those with sleeping children, but it’s an idea that could be just as useful for tourists who want to take in more of the city while traveling from one place to another.

Turtle-Taxi-3.jpg

According to Sanwa Kotsu Group, the company that runs the Turtle Taxi, the introduction of the concept has led to a 15% increase in the number of people requesting a slow ride. The company not only plans to offer the service in all of its taxis by the end of next year, but it also wants to offer the slow service in other city centers nearby, such as Tokyo, Kanagawa and Saitama.

Turtle Taxi

[h/t] PopUpCity

Images by Turtle Taxi

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Innovation Debrief: Boston

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play december 2, 2016

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.