Bluetooth Strap Retrofits Any Wrist Watch To Become Smarter


Modillian is an intelligent buckle that aims to bring digital convenience to the Rolex market.

Carib Guerra
  • 21 may 2014

As the smartwatch market continues to grow it seems inevitable that one of these intelligent accessories will soon make an appearance on a wrist near you. Now that many people have traded the convenience of their old mechanical watches for a quick peek at their phones that real-estate is pretty much up for grabs. Modillian, an Israeli startup, sees another option at hand.

According to their research there are still plenty of people who would prefer a well-crafted mechanical watch over a shiny screen. Even if that means missing out on the convenient features that a smartwatch promises. To that end, they’ve created the Modillian smart strap, a quality leather strap with a Bluetooth enabled buckle.

While it will lack many features available on any new smartwatch—paired with an Android smartphone it uses vibrations to alert the wearer to incoming calls, messages, reminders, and texts—the creators of Modillian, which is expected to cost around $200 at launch, are hoping to catch the interest of a more discerning market. When reached for comment by PSFK, Eran Reuveni, Co-Founder and CEO of Modillian, had this to say:

“The first edition of the product is targeting high-end consumers, who typically wear quite expensive mechanical watches. Our survey revealed the emphasis these consumers put on the design, quality and finish of the strap, buckle, and generally anything that might get attached to their watch. Hence, Modillian needs to match these expectations. Hence the price.
I am certain that people who buy the Modillian smart strap would be satisfied with the quality and value for money, and would find the smart strap complements even the highest-end watches.”

According to a 2013 report by NextMarket Insights smartwatch shipments are expected to climb to 15 million in 2014, up from just 5 million last year. If these wearable devices are the success they aim to be, that figure could hit 373 million units shipped by 2020.

Modillian will release more information about their product with the launch of a crowdfunding campaign on June 10th. At which point the smart strap will be available for pre-order.



Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 25, 2016

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Technology Yesterday

Microsoft’s New E-Paper Sticky Note Runs On Ambient Light

Researchers have developed the first e-ink display powered entirely by office bulbs

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

No search results found.