menu

Amazon Turns Twitter Into A Social Shopping Cart

Retail

#AmazonCart lets Twitter users add products to their shopping carts without ever leaving the feed.

Tiffany Nesbit
  • 6 may 2014


You’re scrolling through your tweets and see that new laptop you’ve been eyeing has gone on sale. You make a mental note to purchase it later, but by the time you’re done browsing, you’ve forgotten all about it. Days turn into weeks and not only has the product gone back to its regular price, but you still don’t own it. Amazon and Twitter have partnered to embed a new type of shopping service within the social media feed, offering a way for shoppers to keep tabs on their favorite items and for retailers to engage a new group of consumers.

#AmazonCart is a new service that launched May 5th, which allows Twitter users to save products to their Amazon carts to purchase later. After enabling your account, anytime you see an Amazon product link in your Twitter feed, all you need to do is reply with “#AmazonCart” for the item to be immediately added to your Amazon shopping cart. No more switching apps, typing passwords, or trying to remember what it was you wanted to buy. Instead, just log into your Amazon account anytime you want to see the list of items you’ve added from Twitter into your cart.

Though Twitter is not receiving revenue from the venture, the partnership between the two companies presents a new business model for other companies. As people continue to strive to pack in 30 hours into one day, the idea of e-commerce tying into social media creates an additional way for people to shop more efficiently. In addition, retailers could make it a common practice to add “#AmazonCart” in their tweets in order to remind people of the hashtag’s utility and to keep their goods top of mind.

#AmazonCart is also up and running in the UK, where people can use the alternate hashtag “#AmazonBasket” to add products. In addition, an Amazon spokesperson told CNET that the e-tailer is open to working with other social networking sites, so this could become a trend rather quickly.

AmazonCart
[h/t] CNET

Retail
Trending

Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Advertising
Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Trending

Get PSFK's Related Report: Future of Automotive

See All
Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

Clayton F. Ruebensaal

Hospitality Marketing

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Yesterday

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Yesterday

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Yesterday

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Technology Yesterday

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Yesterday

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.