Ad agency creates touching exchanges between English learners and lonely US seniors.
Advertising agency FCB Brasil partnered up with CNA language schools to create possibly the most ingenius language/culture exchange project ever – using a computer program to connect CNA English students in the city of Liberdade, Brazil, to retired elders of the Windsor Park Retirement Community in Chicago.
The “Speaking Exchange” project brings together two different problems to create one big solution, providing companionship to a group of senior citizens while giving English learners a chance to practice live with English speakers (the best way to learn any language). All it takes is a video chat.
Both the Brazilian English students and American seniors open up the video chat program to select their conversation partners. During the conversations, the program offers topic suggestions. The videos are then recorded on YouTube for the teacher to review.
The video below documents this heartwarming project. Watch as the relationships blossom as the conversation partners defy geographical, cultural and language boundaries:
According to Joanna Monteiro, executive creative director at FCB Brazil:
The idea is simple and it’s a win-win proposition for both the students and the American senior citizens. It’s exciting to see their reactions and contentment. It truly benefits both sides.
Max Geraldo, FCB Brazil’s executive director adds: “The beauty of this project is in CNA’s belief that we develop better students when we develop better people.”
Source: Ad Week