Vittel developed a special cap with a built-in timer to remind people to drink more water.
Everyone knows that they should be drinking eight 8 oz glasses of water a day to stay properly hydrated. But the number of people who actually do so is rather low – French mineral water company Vittel found that 80% of the French population tend to forget to drink water during the day. This is why they created a new bottle cap with a built in timer that reminds people to drink water every hour.
The Vittel Refresh cap looks like an ordinary red cap but when you screw it onto any water bottle, it automatically sets a mechanical timer. After an hour, a spring releases and the timer goes off – but instead of an alarm, a little plastic flag pops up as a quick visual sign that it is time to drink some water.
The concept was created for Vittel by Ogilvy & Mather Paris as an experiment to see how design might motivate behavior. The agency explained on their Vimeo channel:
The program was launched in France in order to gauge consumers’ reactions and measure their behavioral changes. Initial findings show people drank more water during the day and enjoyed it.
PSFK has seen a rise in innovative design that goes beyond the scope of the product to encourage different behavior. The Vittel Refresh cap is similar to the Nescafe Alarm Clock Jar Lid, which encourages people to wake up and make a cup of coffee in order to turn the alarm off.
Both integrate thoughtful design into mass-consumed products to add an extra element that is both interactive and motivational. While the Nescafe Alarm Clock Jar Lid may seem slightly gimmicky – not everyone wants a steaming cup of instant coffee as a wake-up call every morning – Ogilvy and Vittel’s Refresh Cap actually addresses and provides a simple solution to a common, under-the-radar problem.
In the US, 75% of people are chronically dehydrated. Even though the Vittel cap was used as an experiment in France, Americans could use a water reminder timer as well – especially as summer, and the accompanying sweltering heat, approaches.