menu

Amazon Phone Identifies Any Product And Finds Links To Purchase

Amazon Phone Identifies Any Product And Finds Links To Purchase
technology

The online retailer's Fire phone and Firefly service is like a shoppable Shazam for everything.

Leah Gonzalez
  • 19 june 2014

Amazon recently unveiled its new smartphone, the Fire Phone, which becomes available in July, and alongside that announcement, the company has also unveiled its new Firefly service, which allows people to identify products and information out in the real world and then find the links to purchase those items.

The Firefly service is like a shoppable Shazam, the popular mobile app that recognizes the music and media playing around the user. The service comes as a built-in feature in the Fire phone and it basically recognizes objects in the real world, including QR codes, bar codes, web and email addresses, phone numbers, movies, music, TV episodes, and millions of other products.

Firefly combines multiple image, text and audio recognition technologies with Amazon’s vast library of physical and digital content to identify products and information in the real world. The Fire Phone has a dedicated button for Firefly and Fire users simply have to press the dedicated Firefly button to scan an item and take action in seconds. Of course, Firefly not only provides the information about the item but also the Amazon purchase links so users can decide whether they want to buy the item or not.

Amazon-Firefly-service-GIF.gif

According to Amazon, Firefly can identify more than 100 million products and then access their product details. Users will be able to add them to their Wish List or order them on Amazon.com.

Firefly can identify printed text on surfaces like cards, signs, posters, and magazines — allowing Fire users to make calls, send emails, save contact information, and visit websites without having to type out the numbers or addresses.

The service can also recognize films and TV episodes. It uses IMDB for X-Ray to show the synopsis, cast members, and other related content of the clips, and allows users to add the content to their Watch List or download them for immediate viewing.

Firefly recognizes music as well and uses Amazon Music to show all related information about a particular music track. Users can then choose to add them to their Wish List or download them to their Fire phone.

Amazon-Firefly-service-3.jpg

The Firefly SDK is available for developers so they can create new ways to use the technology. Developers like iHeartRadio and StubHub have already used the SDK to create Firefly-enabled apps so users can create a new radio station based on a music track or find concert tickets.

Amazon already plans to add artwork recognition, foreign language translation, and wine label recognition powered by Vivino to the Firefly service later this year.

Amazon

[h/t] The Next Web, Quartz, TechCrunch

technology
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Cory Ondrejka

Engineering, Digital Products, Software

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.