Electronic musician FaltyDL’s new project is getting fans involved in an exciting new way.
Musicians are increasingly looking for alternative ways to put their music out there and make sure it’s getting heard. Whereas once traditional PR techniques sufficed, this new age calls for innovation to ensure difficult-to-please consumers are once again investing in music artist’s creativity and hard work.
The electronic producer, FaltyDL has released a one-of-a-kind project in collaboration with communication, technology and light artist Chris Shen for his new album “In The Wild.” It brilliantly encourages fans and the public to re-film a series of videos in any place or time that they encounter them to amount to a completely new reel of visuals. The results will then be uploaded to FaultyDL’s Facebook timeline with each re-filming moving continuously away from the original and a step further “into the wild.”
Alongside the crowdsourced material, four original films will be shot in four different locations, the first will feature the WAFFLE dance crew in New York City who’s works include music video appearances , TV commercials and dance battles at via the underground movement Litefeet Nation.