menu

Bracelet Sucks The Charge From One Phone And Gives It To Another

Bracelet Sucks The Charge From One Phone And Gives It To Another
Advertising

Donor Cable transfers power from one device to another to highlight the need for blood donations.

Tiffany Nesbit
  • 11 june 2014

Earlier this year PSFK told you about a smartphone charging poster that was designed to encourage blood donations. Having power to charge your phone is something everyone can relate to, because everyone has had moments where they needed more power but were unable to obtain it. The poster highlighted the similarities between that need and the need of so many for blood, which is only obtainable through donations from others. Though that campaign took place in Brazil, the power of this analogy has spread around the world. It incited a Moscow-based company to create the Donor Cable, a product that also showcases the relationship between blood donations and smartphone energy, but on a more person-to-person level.

Donor Cable is a bracelet that allows a person to transfer power from one smartphone to another. In lieu of an office email asking ‘Does anyone have an iPhone 5 charger,’ this device encourages interesting social interactions because the power that charges the phone is taking away from the power being used by someone else’s. Like donating blood, the phone-holder with the power is giving up something that is theirs because it will help someone else. While this device has obvious advantages in terms of smartphone usage, the campaign’s main focus is to increase blood donations. As a reminder, the bracelet is inscribed with the phrase ‘Donate energy to save a phone, and donate blood to save a life.’

donor-cable-screen-shot.jpg

This cellphone-jumper-cable was created by Y&R; Moscow and Nar Mobile, a cellphone service in Azerbaijan. Azerbaijan has the highest number of children born with the blood disorder thalassemia, which requires numerous blood transfusions. The hospitals frequently lack the amount of blood necessary to prolong life, so the companies came up with the idea for the Donor Cable. The bracelets were given out, free of charge, with any Android phone purchased from Nar Mobile stores. In addition, blood donation trucks were located outside stores during the promotion, so customers could donate while the knowledge of the need was still fresh. This led to an astonishing 335 percent increase in blood donations for the country.

To learn more about the Donor Cable, check out the video below.

Donor Cable

[h/t] Ad Week

Advertising
Trending

Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive
Automotive Today

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Today

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Trending

Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Today

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Related Expert

Tony Fadell

Product Design, Smarthomes

Design Today

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Today

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Today

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Millennials Today

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Today

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Op-Ed Today

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Today

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

No search results found.