British Airways Slows Down With A Relaxing Seven-Hour In-Flight Film

The airline’s entertainment systems now feature a super-long-form video to lull travelers to sleep.

Passengers on select British Airways flights will now have the option to watch either blockbuster Hollywood films or a seven-hour long film showing the train ride from Bergen to Oslo in Norway.

The video will be the London-based airline’s first time to try out the Slow TV genre, a genre that supposedly appeals to long-haul flight passengers who are looking forward to a more slow-paced and relaxing viewing instead of the usual movies or shows.

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British Airways will be showing the train ride film on hundreds of flights starting next month. According to a news reports, in the future they may also include films that show knitting, bird feeding, and walking in the park.

On-board entertainment manager Richard D’Cruze said,

It fits perfectly with the wallpaper-style footage people find mesmerizing. There’s a hypnotic, calming and entertaining quality to Slow TV that is perfect for in-flight entertainment.

Passengers who are not keen on watching hours of railroad tracks will still be able to choose other films and shows, including highlights from the FIFA World Cup games in Brazil and the Wimbledon championships.

British Airways will have Slow TV as part of its in-flight entertainment on their jets with Thales SA electronics, including the new Boeing 787 Dreamliners flying between Toronto and Newark, and the A380 superjumbos to cities like Los Angeles and Hong Kong.

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Slow TV is a genre popularized in Norway where the footage of the train ride from Bergen to Oslo was considered a “breakout hit” with a million people (about one in five of the total population) having viewed the film. The film is seven hours and 16 minutes long and was first screened by Norway’s public broadcaster NRK in 2009. The success of the rail trip film led to other Slow TV films such as a live and non-stop screening of the “coastal express” ship journey from Bergen to Kirkenes in 2011, and a four-hour documentary on firewood and an 18-hour footage of salmon swimming upstream last year.

British Airways

Sources: Skift, Bloomberg

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