Molson Canadian puts a nation through its paces with its brilliant new campaign.
The ad team at beer brand Molson Canadian is testing the country’s patriotism with its newest promotional stunt. To celebrate the nations’s 147th birthday, the brand released a beer fridge that only unlocks if people can correctly sing ‘O, Canada,’ the country’s national anthem, in perfect time and with emotion.
The patriotic refrigerator lights up and buzzes if anyone singing makes a mistake, but when the anthem is sung correctly it unlocks, allowing the true Canadians to enjoy the ice cold product.
The brand placed the fridges all over Canada just before Canada Day, July 1st. Molson Canadian has put on a similar stunt in the past, when they placed their signature red fridge at the Winter Olympics in Sochi and around Europe. In that campaign, the beer fridges would only open when a Canadian passport was scanned.
These types of promotional antics are fun, simple and clever ways to reach hearts in the brand’s own nation.