Tiny Kiosks Showcase Coca-Cola’s New Mini Can [Video]


To promote its new can size, the softdrinks brand sold them from tiny vending machines.

Leah Gonzalez
  • 11 june 2014

Beverage brand Coca-Cola worked with ad agency Ogilvy & Mather in Berlin for its latest campaign to promote the brand’s new mini can size.

Coca-Cola, with the help of Ogilvy & Mather, installed a series of mini kiosks that sell tiny 7.5 ounce Coke in cans from small vending machines. The mini Coca-Cola kiosks were rolled out in five major cities in Germany.

The mini kiosks not only sold the small cans of Coke, but also sold familiar items like newspapers, candy bars, and other snacks – items that are usually sold in similar beverage and newsstand kiosks. The miniature Coke kiosks, which looked like they were half-buried in the ground, also had a real vendor inside them.


The cute mini kiosks were such a hit that they apparently sold an average of 380 mini Coke in cans – 278% more than the typical Coca-Cola vending machine. Passersby and customers also had a great time buying from the popup store and having their photos taken with the kiosk and the vendor.

The kiosks also included a small table and small chairs set up in a space next to the kiosk so people can sit back and enjoy their tiny Coke.

The Coca-Cola campaign came with the tagline “It’s the little things in life that make us happy,” and they certainly made more than a few people smile with their charming little popup kiosks.

Coca-Cola is no stranger to campaigns that involve popup installations or stores. Last year, the company launched the “Roll Out Happiness” truck, a truck that rolled out real grass in the shape of a Coke bottle in the middle of an urban space to create an area where people could kick off their shoes and relax with a Coke in their hand. The year before that, the company teamed up with Italian TV chef Simone Rugiati and installed a popup dining table pulled out of a converted Coke truck in Italy. The popup dining room was meant to promote the “Let’s Eat Together” movement.

Check out a video about the campaign below.

Source: PopUp City, designboom


Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times


Danah Boyd

Data, Advocacy, Privacy

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.