menu

Social Network Highlights The Content Being Shared Instead Of The User

Social Network Highlights The Content Being Shared Instead Of The User
technology

OnStaged’s gives top billing to what is being shared rather than who is sharing it.

Vincenzo Landino
  • 9 june 2014

Imagine a content sharing app that compels users to focus on what is being shared rather than who is sharing. That’s the premise behind the fresh new app, OnStaged, which allows thoughts to be shared to an entire social community.

A vision of two Microsoft designers, Allan Jiang and Leo Li, OnStaged provides a Twitter-like 140-character post, however, rather than being released to just followers, your thoughts, ideas and photos will have the opportunity to reach all the users in the community.

Explains Allan, “in other social media, well-thought sentences from a less famous person can hardly draw much attention, whereas random words from a famous person can always get tons of likes and followers. We wrote OnStaged with the idea of encouraging users to focus back on content.”

this is an image

The focus on anonymity is a concept that is picking up steam lately, with social apps such as Yik Yak, Whisper and Secret. However, none provide the content first approach quite like OnStaged, which is more of a middle ground between anonymity and sites where clout dominates, such as Twitter.

Although the content-first approach doesn’t have a established track-record, one can see the benefits of this model. This can allow thought leaders to emerge unemcumbered. Number of followers won’t determine how important or impactful ones words are. The idea is to really focus on the thoughts and ideas being presented rather than how “successful” or how much celebrity one may have. Immediate benefit can be had by small business and entrepreneurs that are fighting to make a name for themselves.

OnStaged, though, is still very early in the game and has a very small user base at the moment, making it less attractive to marketers. On the other hand, early adopters of the network could see handsome rewards of sticking it out, providing valuable feedback and testing of a potentially larger movement in the social networking segment.

Currently available as a free download on iTunes, OnStaged will be available soon for Android as well.

OnStaged

[h/t] TechCrunch.com

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play december 2, 2016

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.