Craft brewery partners with outdoors fashion company to create collaborative clothing and beer.
Dogfish Head, known for taking their beer flavors to the extreme with bold and daring ingredients, has recently teamed up with rustic outdoors clothing company Woolrich to create a joint product line that includes both beer and clothing.
Dogfish Head founder Sam Calagione became intrigued with the rich history of the Woolrich brand after reading an autobiography of John Woolrich. A passage in the book that mentioned Mr. Woolrich drinking his own homemade spruce beer inspired Calagione to start thinking about how the common values of the two companies, and spirit under which both companies might come together.
“Our DNA’s are very similar,” says Dogfish Head President and Founder Sam Calagione. “Dogfish and Woolrich are both family-owned East Coast companies committed to our communities, and we’re both obsessed with celebrating nature and using the best natural ingredients we can get our hands on.”
As such, they brewed a custom small-batch 4.5% ABV rye pale ale called Pennsylvania Tuxedo, made with spruce tips from Woolrich, PA and named after the red and black wool outfits traditional woodsmen wore.
And for the clothing, the nautical-inspired line is made completely in the U.S. and will include a classic men’s button down, a women’s beach coverup dress, a soft wool throw blanket, a beach hat, and a wool koozie for beer glasses.