Edible Cupcake Wrappers Reduce Waste, Create New Possibilities In Baking

Edible Cupcake Wrappers Reduce Waste, Create New Possibilities In Baking

Baking goods brand Dr. Oetker's pastry papers allow sweets to be baked and eaten in the same wrapper.

Leah Gonzalez
  • 24 june 2014

Most kitchen activities can be quite messy, and there are always leftovers or wrappers to put away after everyone has had their fill of the food.

German baking goods brand Dr. Oetker has recently launched a new kind of cupcake wrapper that not only helps reduce waste in the kitchen but also creates a new kind of eating experience.

Dr. Oetker’s Edible Wafer Cupcake Cases are baking cases that can be eaten along with the small cake it is baked with. The wafer baking cases are sweet and are 100% bake stable and free-standing, which means they do not have to be baked in a cupcake tray. Bakers can simply use a flat tray when they are baking cupcakes with the edible wafer cases.


Gill Davies, Executive Head of Marketing, Dr. Oetker UK, has this to say about their new product:

The Baking Cases subcategory is underperforming. We are hoping that the introduction of these innovative edible cases will help reignite excitement and novelty into the category.
Consumers are always looking for new innovative ways to present their baking – edible cases will add a new dimension to cupcakes, the perfect accessory to complete their wow factor presentation.
We expect them to be extremely popular and inspire would-be bakers who may be put off by not having the correct tins to start baking in a fun, fuss free way.

The edible baking cases are made of ingredients like corn starch, potato starch, rice starch, vegetable oil, as well as beetroot and black concentrates for the pink baking cases. The food color additive Brilliant Blue CFC makes the blue baking cases.

The Dr. Oetker company was established more than a hundred years ago in Germany. The company has over 400 products, encompassing baking goods, baking mixes, dessert powders, ready desserts, muesli products, frozen pizzas and snacks.


Source: Yebaa


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Op-Ed Today

Lighting’s Impact On Sleep: More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

Retail Today

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company


Get PSFK's Related Report: Future of Automotive

See All
Travel Today

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city

Fitness & Sport Today

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Related Expert

Kenyatta Cheese

Creative Technologist

Health Today

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly

Luxury Today

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Today

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Europe Today

Runners Are Delivering Groceries To Parisians

French supermarket Carrefour partnered with a running group for fast and memorable deliveries

Children Today

DIY Kits Let You Create Your Own Cameras And Speakers

Computer-building startup Kano has entered the IoT space with a new set of original products

Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car

Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Entertainment Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

No search results found.