Flatulence turns the dry subject of food nutrition into a unique learning experience.
Teaching kids about nutrition can be difficult, in part because it’s so hard to show a link between cause and effect. In a stroke of genius, the advertising agency Goodby Silverstein & Partners came up with Fart Code, an app that teaches kids about nutritional information, toxicity, and most importantly, whether or not it will make you fart. In the same way that most people find fart jokes funny, it’s almost impossible for kids to ignore something as amusing as flatulence.
To use the app, kids just have to scan barcoded items with their phone. In addition to nutritional information, that particular food is then leveled against a ‘fartometer’, which then produces a fart noise and vibration that fits with how your digestive system would process the ingredients.
Because farts aren’t as funny when there’s no one around to appreciate them, you can also share the fart sound via text or social media. When friends click on the link, they will be able to hear the “fart,” you just created.
According to the agency, schools across San Francisco have already signed up to use the app in their class curriculum, while national teacher resources are also recommending the app to their various networks.
You can watch the video below to get a better idea of what to expect, which includes the tagline, “Get smart from your fart.” The challenge is to watch it the whole way through without cracking a smile.