Flatev Does For Tortillas What K-Cups Did For Coffee

Flatev Does For Tortillas What K-Cups Did For Coffee

The machine's dough pods offer a quick and easy way to make fresh tortillas at home.

Hart Boyd
  • 2 june 2014

We live in an age where convenience is king. However, in order to help distinguish one commodity from the next, product developers are constantly in search of ways to create a balance between this convenience and an easily reproducible qualitative standard designed to keep consumers satisfied and loyal to their specific brand. Flatev— short for “flatbread evolution”— has chosen to employ a method of product delivery that, until recently, has been focused primarily on individual coffee consumption.

Adding to the already burgeoning pod market that was first made popular by coffee connoisseur Keurig and its K-Cup, Flatev utilizes a similar approach and focuses on the production of individual tortillas.


The idea for Flatev stems from creator Carlos Ruiz’s dissatisfaction with the lack of taste and authenticity in the tortillas available to him in various areas around the world. Looking to develop a convenient yet high quality alternative to the mass-produced tortilla found in grocery stores and restaurants, Flatev has chosen to package its dough within a pod in the hopes that a discerning customer base will emerge.

Flatev Dough Pods/Tortillas.jpg

Flatev operates much in the same way that a Keurig or Nespresso would work. Grab your pod, put it in the machine, press a button, and in less than a minute you have a fresh tortilla. One of the highlights of the Flatev machine is the warming tray the houses the finished tortillas and keeps them hot.

As of right now, Flatev has chosen to focus its efforts on only manufacturing dough for flour and corn tortillas. The ingredients for the flour tortillas consist of flour, water, baking soda, and salt; the corn tortillas are comprised solely of corn flour and water. Even with the minimal amount of ingredients making up the dough, Flatev notes that there are some care instruction caveats to its product. The pods must be refrigerated at all times and can last up to two weeks by doing so, and if the pods are frozen, they can last even longer.


Flatev has plans to expand its offerings to include some forms of flatbread in addition to its tortillas. Though the Flatev machine and pods aren’t quite ready for retail purchase— they should be available some time in 2015— the company is making its presence known by being the first to offer solid food to consumers in this form.


[h/t] Cool Hunting, Gizmodo





Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Work

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times


Dan Barasch

Nonprofit Organization Management

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.