menu

World Cup Gatorade Bottles Let Coaches Monitor Player Hydration Levels

World Cup Gatorade Bottles Let Coaches Monitor Player Hydration Levels
Design

The sports drink brand teamed up with Smart Design to create a sports fuel system for the Brazilian team.

Leah Gonzalez
  • 25 june 2014

Like all athletes, soccer players need to keep themselves well-hydrated throughout a game or during training. Being hydrated means they can run longer or faster and have more energy to make smart plays, especially since an entire football game lasts 90 minutes and each and every player has to be in good condition throughout.

Sports drink brand Gatorade worked with design and innovation consultancy Smart Design and other key partners to create its unique personalized hydration system that monitors the conditions of individual players on the Brazilian World Cup team.

It tracks each player’s hydration needs and provides real-time updates on the player’s hydration status to help optimize their performance. The system allows the coaches to monitor each of the players and address their individual needs.

Gatorade-CBF-Cap-Smart-Design1-700x368.jpg

Each player is provided pods of specific Gatorade formula that is individualized to their requirements. The pods are plugged into water bottles and combined with water. Each player’s water bottle has a built-in sensor that monitors the player’s consumption and sends the information in real time to the coaches and trainers, who are able to view and track the information via a hydration tracking app.

Using the hydration system and the app, coaches and trainers can monitor the fluid loss and intake of each player. The system and the app can guide them on the right fluid, fuel and electrolyte replacement recommendations for each player.

Gatorade-CBF-app-Smart-Design1-700x389.jpg

The Gatorade Sports Science Institute has been working with the football team on the project for about two years. Combining research and tests with each player, Gatorade was able to assess how much each player loses after a training session and they were also able to determine how much they each need to recover. Gatorade was then able to provide each player with their own personalized formula.

Watch the videos below for more about the hydration system.

http://youtu.be/qNP6yfeG1cU

http://youtu.be/R4Y8xUqxHHI

Smart Design // Gatorade

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Jared Heyman

Crowdsourcing, Health, Data

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.