The ‘Project LiveWire Experience’ will kick off with a journey down Route 66 before visiting over 30 dealerships.
Harley Davidson has developed a high performance electric motorcycle and is taking it on tour around the U.S., Canada and Europe. Prospective customers will be able to ride and provide feedback on the bike so the company can gain an insight into rider expectations and they can shape the electric motorcycle’s future.
The ‘Project LiveWire Experience’ kicks off with a journey down Route 66 and will visit over thirty Harley Davidson dealerships before the end of the year. In 2015, it will continue across the U.S. before expanding into Canada and Europe. The electric motorcycle aims to blend the company’s styling heritage with the latest technology to deliver a new expression of their signature look, sound and feel.
It is said to offer a visceral riding experience with an unmistakable new sound. From the bold styling of its longitudinally mounted electric motor to its responsive acceleration and braking, the bike has been built to be a Harley Davidson Motorcycle, with dimensions that are at home on any city street.
Those who don’t ride yet won’t be left out on the tour, as they can take a ride on the Jumpstart Demo, which is a simulated riding experience that doesn’t require any experience or a motorcycle license. Mark-Hans Richer, Senior Vice President and Chief Marketing Officer at the Harley Davidson Motor Company, said:
Project LiveWire is more like the first electric guitar – not an electric car. It’s an expression of individuality and iconic style that just happens to be electric. Project LiveWire is a bold statement for us as a company and a brand.
It is not yet known whether loyal Harley Davidson fans will be interested in the bike (even if it accelerates to top speeds in seconds), or if new audiences will be the enthusiasts drawn to these LiveWire events. Longer term plans for the electric motorcycle’s retail availability will be influenced by the feedback given by riders along the tour. You can check out Harley Davidson’s teaser video for Project LiveWire below: