What Is The Morning Routine Of The Average IKEA Shopper?

What Is The Morning Routine Of The Average IKEA Shopper?

The just-released 'A World Wake Up' is IKEA's report on the habits of people in major cities from New York to Berlin.

Daniela Walker
  • 9 june 2014

What’s your morning routine? Does it involve hitting the snooze button several times before rolling out of bed? Then you’re not alone – 24% of New Yorkers push the snooze more than once, according to a new report by IKEA. If you’re curious about other morning behaviors of city–dwellers worldwide, then you’re in luck. The Swedish furniture giant has just published A World Wakes Up, an online report that analyzes the morning routines of urban dwellers from New York to Mumbai, and cities in between.


The report is accompanied by a microsite and a ‘data mixing board’ that makes the quantitative information not only more digestible and easier to read, but also more interesting in its comparative aspects. With the data mixing board, users can select different habits like cuddling in the morning or taking a shower and see in a comparison graph how respondents in the different cities act. For instance, Berlin is the city where most people skip breakfast (over 40%) while in Shanghai around 20% skip breakfast while a resounding 80% partake in a morning meal.


The microsite also includes photographic case studies of people in the eight different cities surveyed (New York, London, Paris, Berlin, Stockholm, Moscow, Mumbai, and Shanghai), which IKEA commissioned to show what waking up in these places actually looks like. The photographs give a human element to the data, visualising a morning in the life of.

IKEA states that the goal of the report is:

To share our insights, raise awareness and interest, spark debate and contribute to the constant journey of creating an even better everyday life for the many people – together.

The report is the first part of IKEA’s Life At Home series, where they will be investigating people’s domestic lives. While brands regularly commission reports and often use it in branding, it is interesting to see IKEA create a microsite and data tool to make the entire quantitative work a bit more interesting for the everyday consumer. It plays on our natural curiosity of what others are doing, especially of the morning – that mysterious time of day before everyone emerges from their burrows. It is nice to know you’re not only pressing snooze.

IKEA: Life At Home




Editorial Roundtable: What A People-First Workplace Must Prioritize First

Syndicated Yesterday

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Yesterday

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy


Get PSFK's Latest Report: Future of Work

See All
Home Yesterday

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going


Angelo Semeraro

Interactive Developer

Advertising Yesterday

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Yesterday

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Yesterday

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Automotive Yesterday

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Work Yesterday

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Food Yesterday

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Yesterday

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

Mobile Yesterday

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them


Rio Olympics
Innovation Coverage From The Rio Games

Design Yesterday

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Yesterday

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

Ai Yesterday

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

No search results found.