What Is The Morning Routine Of The Average IKEA Shopper?

What Is The Morning Routine Of The Average IKEA Shopper?

The just-released 'A World Wake Up' is IKEA's report on the habits of people in major cities from New York to Berlin.

Daniela Walker
  • 9 june 2014

What’s your morning routine? Does it involve hitting the snooze button several times before rolling out of bed? Then you’re not alone – 24% of New Yorkers push the snooze more than once, according to a new report by IKEA. If you’re curious about other morning behaviors of city–dwellers worldwide, then you’re in luck. The Swedish furniture giant has just published A World Wakes Up, an online report that analyzes the morning routines of urban dwellers from New York to Mumbai, and cities in between.


The report is accompanied by a microsite and a ‘data mixing board’ that makes the quantitative information not only more digestible and easier to read, but also more interesting in its comparative aspects. With the data mixing board, users can select different habits like cuddling in the morning or taking a shower and see in a comparison graph how respondents in the different cities act. For instance, Berlin is the city where most people skip breakfast (over 40%) while in Shanghai around 20% skip breakfast while a resounding 80% partake in a morning meal.


The microsite also includes photographic case studies of people in the eight different cities surveyed (New York, London, Paris, Berlin, Stockholm, Moscow, Mumbai, and Shanghai), which IKEA commissioned to show what waking up in these places actually looks like. The photographs give a human element to the data, visualising a morning in the life of.

IKEA states that the goal of the report is:

To share our insights, raise awareness and interest, spark debate and contribute to the constant journey of creating an even better everyday life for the many people – together.

The report is the first part of IKEA’s Life At Home series, where they will be investigating people’s domestic lives. While brands regularly commission reports and often use it in branding, it is interesting to see IKEA create a microsite and data tool to make the entire quantitative work a bit more interesting for the everyday consumer. It plays on our natural curiosity of what others are doing, especially of the morning – that mysterious time of day before everyone emerges from their burrows. It is nice to know you’re not only pressing snooze.

IKEA: Life At Home




Dubai And The Future Of Humanitarian Design

Design & Architecture
Op-Ed Today

Fitness Advocate: Paving The Future of Workouts With Audio

Ethan Agarwal, CEO of Skyfit, shares how he's democratizing access to boutique fitness classes through an app

Food Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Related Expert

Danielle Fong

Solar Power, Battery Technology, Sustainability

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Technology october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online

Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Gaming & Play october 21, 2016

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important

No search results found.