The airline has launched its new premium cabin called Mint, which features a flat, private sleeping area, gourmet food and free WiFi.
Right around the period of the announcement, the airline had already started selling Mint seats for select flights between New York and Los Angeles. Flights began featuring Mint starting June 15th, and by August 3rd, all JetBlue flights between New York and Los Angeles will offer the Mint service. The airline will then expand the new premium service to the New York and San Francisco route by October 26th.
One of the key features of the new premium service are the fully lie-flat beds, which are the widest and longest fully-flat beds in the domestic market. The Mint premium service also features four private suites among the 16 seats, which have a LiveTV each. Each seat has its own 15 inch flat screen with over a hundred DIRECTV channels and more than a hundred SiriusXM satellite radio channels. Mint seats also include a built-in massage function, shoe storage, air cushions with adjustable firmness, and a “Wake me for service” indicator that lets passengers customize their needs.
Mint passengers also get to enjoy free WiFi up in the air, as well as pre-departure signature drinks, cocktails, a tapas-style menu by New York City restaurant Saxon+Parole, organic desserts by Blue Marble Ice Cream, treats by Mah-ze-Dahr Bakery, and customized men’s and women’s amenity kits by Birchbox.
At the launch of Mint, JetBlue CEO Dave Barger said,
This is a big day for travelers as JetBlue once again revolutionizes air travel. None of our competitors offer customers seats as wide and beds as long as Mint, private suites, customized amenity kits and tapas-styled dining. Mint is a whole new take on flying, available at a significantly lower fare than other airline’s premium services. Combined with winning our tenth consecutive J.D. Power Award for customer satisfaction last month, we are simply minting a new way to fly that is truly above and beyond the standard that customers have come to accept.
Fares for Mint start at a price of $599 for a one-way trip, lower than most premium fares in the industry.