The fast food company has plans to evolve the customer experience for our tech-savvy era.
McDonald’s has opened a new digital office on Market Street in San Francisco in the heart of the tech community. After hiring Atif Rafiq as it’s Chief Digital Officer last year, as well as other talent from Facebook, PayPal, Yahoo and AOL, the office has been set up to enable the fast food company to attract and hire more employees and develop a number of digital initiatives.
McDonald’s has recently been testing mobile payments, using augmented reality apps in global mobile campaigns and transforming its signage with the introduction of digital menus. The company has posted a number of job listings seeking digital marketers, digital media executives, interaction designers, and other employees. These explain that the Global Digital team was recently formed because McDonald’s is looking to grow it’s digital, web and consumer focused capability by adding top tier talent.
The team will work in an entrepreneurial and strategic way to develop ideas and innovation, execution and culture, on behalf of the company’s customers. McDonald’s is currently looking for seasoned digital, social media and Internet talent in functions including product management, product marketing, digital marketing, community management, business development, user experience design, and program management. One job description states:
McDonald’s has bold plans to evolve the customer experience for the digital era, and the Global Digital team is at the center of this aggressive change. Our team is leading the worldwide effort to develop and orchestrate digital initiatives across every facet of our interactions with customers. This includes new brand engagement, e-commerce, service delivery, and digital content capabilities. With the fast emerging digital environment, this team is focused on innovation across the customer journey in and outside our restaurants, identifying the most meaningful opportunities for our customers, and developing capabilities to bring them to life.
By opening an office in San Francisco and hiring top tech talent, McDonald’s is starting to focus more on technology and looking at new ways of connecting with consumers, in the hope of remaining popular and engaging in the digital era.