Mike’s Hard Lemonade Honors 1 Millionth Facebook Like By Changing Brand Name


The alcoholic drink is now known as Paul's Hard Lemonade.

Sara Roncero-Menendez
  • 24 june 2014

There are plenty of benefits to liking a brand’s page on social media. Finding out about contests and free giveaways, learning about weird promotions and gift cards and, most hilariously, watching them try to be Internet savvy. But Mike’s Hard Lemonade took it to the next level by renaming their brand after their 1 millionth Facebook like.

The alcoholic lemonade maker worked with advertising agency Tris3ct on the special celebration of one million Facebook fans. Whoever was lucky enough to click “Like” in time would have their name as the brand’s official signature for a full 24 hours. That lucky Facebook user ended up being Paul Siano from Illinois, who got two six packs of the drink with his name, an official t-shirt as well as a lemon shaped cake with his name on it.

Mikes Paul Name Change Party.jpg

Mike’s Hard Lemonade isn’t the first brand to celebrate a social media milestone in style. For Coca Cola’s 5.7 million fans, they made a video where the social media managers called the first fan of the page, which happened to be one of their moms. Back in 2010, sport bar chain Buffalo Wild Wings lets fans vote on three challenges an intern would have to face after reaching 3 million on their Facebook. Never to be out classed, Porsche put 1 million Facebook fans’ names on a 911 GT3 R Hybrid, allowing fans to check if they have been lucky enough to have their name on one of the world’s most expensive cars.

While this was a sweet surprise for Siano, it’ll be interesting to see what they do when they get to five million.

[h/t] Adweek


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