The Brain Tumor Charity has created a giant hands-free game on a billboard at a shopping center.
UK charity The Brain Tumour Charity worked with agency M&C Saatchi to create “the world’s first cancer-beating, mind-controlled game” on a billboard at the Westfield London shopping center to raise funds for their work.
Mind Pong, the interactive mind game, was based on the popular arcade game Pong, but instead of joysticks or controllers the game used wireless, hands-free headsets to control the players’ paddles. The headsets used electroencephalography (EEG) technology to respond to the brain’s electrical activity and help the players control their virtual paddle by concentrating hard to move the paddle up and then by relaxing to move it down.
The charity won the use of one of the large live screens at Westfield London in the annual “Art of Outdoor” competition by Ocean Outdoor. Mind Pong won third place at the competition so were able to use the live screen at Eat Street for a day. The interactive game was also promoted on other screens at the Westfield site.
When the charity won the use of the live screen, Louise Taylor, Director of Fundraising and Communications at the Brain Tumour Charity, commented,
We were honored to win this prize from Ocean Outdoor thanks to M&C Saatchi’s work in creating Mind Pong. The day will enable us to raise awareness of brain tumours, the vital research we fund and the support we provide for anyone affected. In addition we will be able to share our ‘HeadSmart’ campaign with families so they are aware of the signs and symptoms of brain tumours in children and young people.
The interactive mind gaming experience was installed last June 16th. Players had to donate £1 for a chance to have a go at the game. Volunteers were also on hand at the event to spread awareness and accept extra donations. The event was covered on social media throughout the day and all posts, photos and videos uploaded were tagged with the hashtag #MindPong.