menu

OK Go Depicts Romantic Misunderstandings As Optical Illusions

OK Go Depicts Romantic Misunderstandings As Optical Illusions
culture

The band's recent music video features interesting visual effects.

Leah Gonzalez
  • 24 june 2014

Los Angeles-based rock band OK Go is known for their visually entertaining music videos and their most recent one is no exception.

The band’s music video for their latest track “The Writing’s On The Wall” features some interesting visual effects that create optical illusions within the video. In the video, the four members of the band are seen moving through a series of installations in a large warehouse space that feature different kinds of optical illusions.

The video expresses the concept of the song, which is about the miscommunication between two people who are on the verge of a romantic breakup. Throughout the music video, the four band members present the different optical illusions and then deconstruct them in a matter of seconds – showing how looking from different angles can create different perspective of things.

The video is essentially full of perspective illusions from start to finish. At the beginning a seemingly innocuous object spins around to display the word “OK” on one side and then “GO” on another side. The four band members then appear and start to move through the series of “illusion” installations.

OK-Go-writing-on-the-wall-3.jpg

In one installation, for example, a member of the band seems to have two unmatched sides of his head. Upon closer inspection it is revealed that it is the same guy who is wearing a wig on one side and shaved his beard on the other side. Later in the video he can be seen with half a beard.

Another illusion shows another band member riding a bicycle with something flat and heavy on his back. The camera then flips over to reveal that he’s actually lying on his back while riding the bike and being pulled along a platform.

OK-Go-writing-on-the-wall-1.jpg

The optical illusions in the video use a lot of patterns, geometric shapes and mirrors, and use depth and spacing to their advantage to create different perspectives when viewed from different angles.

According to a post on Rolling Stone, the band and the video crew took three weeks and 50 takes to make the video. The track “The Writing’s On The Wall” is from the band’s latest album Hungry Ghosts, which comes out in October.

OK Go

Source: Rolling Stone

culture
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Pablo Slough

Mobile Advertising

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.