OK Go Depicts Romantic Misunderstandings As Optical Illusions

OK Go Depicts Romantic Misunderstandings As Optical Illusions

The band's recent music video features interesting visual effects.

Leah Gonzalez
  • 24 june 2014

Los Angeles-based rock band OK Go is known for their visually entertaining music videos and their most recent one is no exception.

The band’s music video for their latest track “The Writing’s On The Wall” features some interesting visual effects that create optical illusions within the video. In the video, the four members of the band are seen moving through a series of installations in a large warehouse space that feature different kinds of optical illusions.

The video expresses the concept of the song, which is about the miscommunication between two people who are on the verge of a romantic breakup. Throughout the music video, the four band members present the different optical illusions and then deconstruct them in a matter of seconds – showing how looking from different angles can create different perspective of things.

The video is essentially full of perspective illusions from start to finish. At the beginning a seemingly innocuous object spins around to display the word “OK” on one side and then “GO” on another side. The four band members then appear and start to move through the series of “illusion” installations.


In one installation, for example, a member of the band seems to have two unmatched sides of his head. Upon closer inspection it is revealed that it is the same guy who is wearing a wig on one side and shaved his beard on the other side. Later in the video he can be seen with half a beard.

Another illusion shows another band member riding a bicycle with something flat and heavy on his back. The camera then flips over to reveal that he’s actually lying on his back while riding the bike and being pulled along a platform.


The optical illusions in the video use a lot of patterns, geometric shapes and mirrors, and use depth and spacing to their advantage to create different perspectives when viewed from different angles.

According to a post on Rolling Stone, the band and the video crew took three weeks and 50 takes to make the video. The track “The Writing’s On The Wall” is from the band’s latest album Hungry Ghosts, which comes out in October.


Source: Rolling Stone


DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Robleh Jama

Mobile Experience Designer

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.