Paddles ON! is bringing the auction industry into the 21st century.

The auction industry has pretty much stayed the same in terms of the  way it functions as well as items made available, which mainly include antiques, art and houses. Now a new venture aims to transport the industry into modern day territories via online bidding and the sale of digital-inspired art.

Paddles ON! is an art exhibition and auction that exclusively features digital artists curated by Lindsay Howard and presented in collaboration with Tumblr, taking place both online and offline. The offline event, the next of which takes place at Phillips’s European headquarters in London, attracts an international audience who are ready to bid on some of the most renowned digital artist’s work. The event also includes a two-week exhibition and live auction, which is led by one of Phillips’s own world class auctioneers. The event aims to promote contemporary artists and galleries utilizing digital technologies, and also fully supports the artists’ and galleries’ hard work by giving back to them 100% of the sales made during the live auction.

The online aspect sees the auction shift to online bidding through a partnership with Paddle8 that will be made available to the public for a limited amount of time. Paddle8 is an online auction house that connects buyers and sellers of fine art and collectibles across the world. They offer monthly themed auctions and benefit auctions in collaboration with non-profit organizations. Paddles ON! aims to use the team at Paddle8′s expertise to ensure the online event is as good as it can be.

The team at Paddles ON! is raising awareness on how the current art world is transforming in the midst of emerging technologies and is truly ensuring the auction industry is catching up with current times. By giving the artists free reign and 100% of the sales, they are creating a trusting environment for them to work and play in, only adding to the innovative hub within the digital art marketplace.

Images, sources: It’s Nice That

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