menu

Fast And Slow Lanes Keep Foot Traffic Moving At This Mall

Fast And Slow Lanes Keep Foot Traffic Moving At This Mall
Retail

Shopping center in the UK trialled the lanes after a 10-year-old girl was "incredibly disappointed" by her visit.

Emma Hutchings
  • 4 june 2014

Meadowhall shopping center, located in Sheffield in the UK, is interested in listening to its customers and trying to make their visit more enjoyable. It recently introduced ‘Tell Meadowhall,’ which asked people to comment on their trip to the center and promised that their feedback would be used to improve the experience.

So when one young girl wrote to Meadowhall to complain about slow-walking people holding her up, they decided to trial a new type of lane in the shopping center. 10-year-old schoolgirl Chloe Nash-Lowe’s letter explained tht she was “incredibly disappointed” by her visit and being unable to get past people walking really slowly.

The walkways, divided by a broken white line, were labelled ‘Slow Lane’ on the left and ‘Fast Lane’ on the right, with bright pink and white circular signs on the floor. This simple solution to something that annoys many customers enabled fast walkers or those in a rush to speed through in the fast lane without getting frustrated by slow walkers in front of them. Equally, those enjoying a relaxing day out and doing a bit of window shopping could mosey along at a more leisurely pace.

meadowhall-lanes.jpg

The indoor lanes were installed to streamline foot traffic during peak hours in the shopping center and alleviate customer’s feelings of frustration. They were trialled recently and could emerge again if there is popular customer demand. On Meadowhall’s Facebook page, opinions on the lanes were split. Some wondered why a simple “Excuse me please” couldn’t be used when you need to get past someone, while others thought it was a great idea for dealing with people who dawdle or just suddenly stop in front of you with no warning.

The shopping center director Darren Pearce thanked young Chloe for writing in to share her views and said the Meadowhall team liked her idea very much. This trial shows what can be achieved when retailers listen to their customers and take on board their feedback in order to come up with ideas that could improve the service they offer.

Meadowhall

Trending

Zagat's Cafe Offers Tiny Replicas Of Classic NYC Dishes

Experiential Marketing
Travel Today

Mercedes Reveals Dazzle-Free LED Headlights

Digital Light offers great precision with a resolution of over two million pixels

Product Launch Today

Nissan Is Testing A Digital Car Sharing Program In Europe

Nissan plans to launch their new service in Paris sometime this year to trial the profile-matching service

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Social Media Today

Your Favorite Tweets Are Now Wearable

This temporary tattoo allows fans to wear their most favorite moments from the social platform

Health Today

This Mirror Tracks Your Dark Circles And Fine Lines

HiMirror is a device snaps a photo of your face every day to provide feedback on how to care for your skin

Related Expert

Christel Quek

Content & Marketing in Asia

Sustainability Today

Biodegradable Furniture Made From Pine Needles Could Be The Next Phase Of Sustainable Living

Premiering at Dutch Design Week 2016, the collection fully utilizes an often wasted material

Retail Today

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

Syndicated Today

Madrid's 'Robin Hood' Cafe Charge The Rich To Feed The Poor

The charity restaurant makes money from customers by day to offer homeless people meals at night

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Technology Today

Modular System Lets Musicians Create Their Own MIDI Controllers

Mine is a customizable music-maker that lets people design their most ideal layout

USA Today

Amazon Launches Cashier-Free Store For Ultimate Efficiency

The retailer is looking to make shopping even faster by letting customers instantly pay as they walk out the door

Augmented & Virtual Reality Today

Marble-Like Mini-Worlds Invade Miami Art Week And Your Mobile Screen

The gallery world's sphere of influence seems to be expanding into the realm of Pokémon Go—why that's a good thing

Health Today

A 'USB Stick' That Can Detect HIV Levels

The simple device developed at Imperial College London measures viral load in less than 30 minutes

Customer Retention Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Travel Today

Portable Computer Monitor Opens Up Like An Umbrella For Travelers

This mobile screen and projector means work can go anywhere and still feel like working from home

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature

No search results found.