Fast And Slow Lanes Keep Foot Traffic Moving At This Mall

Fast And Slow Lanes Keep Foot Traffic Moving At This Mall

Shopping center in the UK trialled the lanes after a 10-year-old girl was "incredibly disappointed" by her visit.

Emma Hutchings
  • 4 june 2014

Meadowhall shopping center, located in Sheffield in the UK, is interested in listening to its customers and trying to make their visit more enjoyable. It recently introduced ‘Tell Meadowhall,’ which asked people to comment on their trip to the center and promised that their feedback would be used to improve the experience.

So when one young girl wrote to Meadowhall to complain about slow-walking people holding her up, they decided to trial a new type of lane in the shopping center. 10-year-old schoolgirl Chloe Nash-Lowe’s letter explained tht she was “incredibly disappointed” by her visit and being unable to get past people walking really slowly.

The walkways, divided by a broken white line, were labelled ‘Slow Lane’ on the left and ‘Fast Lane’ on the right, with bright pink and white circular signs on the floor. This simple solution to something that annoys many customers enabled fast walkers or those in a rush to speed through in the fast lane without getting frustrated by slow walkers in front of them. Equally, those enjoying a relaxing day out and doing a bit of window shopping could mosey along at a more leisurely pace.


The indoor lanes were installed to streamline foot traffic during peak hours in the shopping center and alleviate customer’s feelings of frustration. They were trialled recently and could emerge again if there is popular customer demand. On Meadowhall’s Facebook page, opinions on the lanes were split. Some wondered why a simple “Excuse me please” couldn’t be used when you need to get past someone, while others thought it was a great idea for dealing with people who dawdle or just suddenly stop in front of you with no warning.

The shopping center director Darren Pearce thanked young Chloe for writing in to share her views and said the Meadowhall team liked her idea very much. This trial shows what can be achieved when retailers listen to their customers and take on board their feedback in order to come up with ideas that could improve the service they offer.



Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times


Dmitry Patsukevich

CG Generalist & Shading / Lighting Artist

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.