menu

PSFK Presents The Real World Web Report

PSFK Presents The Real World Web Report
technology

PSFK Labs launches new report that examines how the internet of things will impact our lives.

Scott Lachut, PSFK Labs
  • 16 june 2014

In just over five years, industry research estimates that we could see over 30 billion devices connected to the web, the majority of which won’t be a smartphone, tablet or PC. As everything from home appliances and vehicles to entire city systems literally comes online, we’ll see an explosion of object able to capture data about what’s happening in and around them, and report that information out to people and other systems in near real-time. As we explore in-depth in our just released Real World Web report, increasingly, these behaviors will be accompanied by some level of automated response, moving us towards a world that is both self-aware and self-regulating.

Driven by a combination of low-cost sensor technologies (capture), far-reaching Wi-Fi networks (connect) and cloud intelligence (analyze), this so-called ‘Internet of Things’ has far-reaching consequences for the lives of individuals and society, many of which we’re still trying to conceive of and understand. As noted technology expert, Tim O’Reilly, says, “so many of the most interesting applications of the Internet of Things involve new ways of thinking about how humans and things cooperate differently when the things get smarter.”

ocho pad real world web (1)

To that end, imagine a future where ours homes are able to understand a complex range of human behaviors and emotions, providing personalized assistance and support at key moments in our days. Eventually, this could even lead to our technologies anticipating our needs, offering up a host of relevant actions – a reminder to take your vitamins, a soundtrack ideally suited to your current mood or ordering up milk and eggs before you run out. When scaled up to the level of municipal infrastructure and natural systems, we’re seeing the potential to change the way our planet operates, delivering greater knowledge, safety and efficiencies. This could mean crops that send alerts about soil and weather conditions to optimize their yield, vehicles that brake or turn to avoid cyclists and pedestrians or street lighting that constantly adjusts to traffic flow to cut down on wasted energy.

Of course, this push to connect every aspect of our world raises a number of issues as well. While autonomous systems hold great promise for freeing up our time and other resources, how much control are we actually willing to give up and how do we ensure we maintain a sense of agency? Add in the notion of personal information privacy, which takes on an even bigger role when we’re no longer the ones pushing send, and we’ll need to begin making important decisions about who owns this data, who can use it and where it all goes. And in the same way the World Wide Web held the promise of universal and unfettered access for every global citizen with the ability to get online, we’ll need to figure out a set of open standards and practices for governing the Internet of Things as it becomes more fully integrated in the fabric of our lives.

Rww-700x468

The following report on the Real World Web, in a partnership between PSFK Labs and IQ by Intel, is intended to open up the conversation around the possibilities and challenges created by the Internet of Things. In it, we’ve described ten trends organized around three larger themes – Community Net, Empathy Tech and Conscious Planet – that explore the role that Wi-Fi-enabled technologies will play in the connected ecosystems of the future, and their impact on consumer lifestyles and behaviors. Each of the trends have been supported by six best-in-class examples of related products and services, along with a list of experts, industry statistics and implications, which point to potential opportunities to leverage these insights.

Click here to download the free version of the report.

Trending

Bicycle Hotel In Norway Makes Commuting A Breeze

Design & Architecture
Technology Yesterday

Umbrella Tells You Whether It's Needed Before You Go Out

Opus One was designed by former Samsung engineers and offers a weather forecast via the flashing LED on top

Sustainability Yesterday

Biocomposite Skateboard Provides An Eco-Friendly Ride

The Uitto is an eco-friendly skate deck crafted from Norwegian wood fibers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Work Yesterday

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Syndicated Yesterday

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades

Entertainment Yesterday

Tripod Lets You Make Snapchat Videos Hands-Free

The Camkix kit lets you record wirelessly from any angle

IoT Yesterday

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Yesterday

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Yesterday

What Material Research In Beirut Bodes For Our Waste Crisis

Might building furniture and lights out of rose petals and coffee grounds point to more sustainable modes of living, as seen in Beirut Design Week?

Social Media Yesterday

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Yesterday

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

Fashion Yesterday

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Gaming & Play Yesterday

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Children Yesterday

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Yesterday

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Yesterday

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

No search results found.