Multi-sensory mixology is the latest addition to Berlin’s creative social scene.
On a biological level, our senses of smell and taste are deeply intertwined. The amazing sensations that this connection produces are often taken for granted. Without smell we would fail to taste the hundreds of different subtleties that accompany different ingredients. In an attempt to master this complex relation, a German mixologist is reinventing the way we experience taste.
On Thursday, June 12th 2014, The Ritz-Carlton Berlin will officially open Fragrances, an all new mixology/olfactory experience where patrons use their sense of smell to select their drink of choice.
Designed by the “Cocktail Whisperer” Arnd Henning Heissen, the menu’s alcoholic beverages are presented with a bottle of perfume. The drink will not only smell like the scent, but will also reflect that smell in its taste.
The connection between the two senses is not complete without a third, visual element. Fragrances‘ visual menu is located next to the bar’s entrance. Deemed “The Hall of Fame”, the physical lineup is an elegant display of the drinks’ ingredients, scent, and final presentation.
The drinks’ ingredients are placed in glass domes next to the perfumes to give customers a sense of what they’ll be consuming. Above hangs a large portrait of the drink’s presentation. Each drink will be served in a unique way to augment its individuality.
Smells evoke memories and create strong emotional bonds with the environment. They have an immense influence in product and experience association, and the Ritz-Carlton is evidence that brands are capitalizing on this idea. Fragrances is not just a place where guests can meet and share in an incredibly engaging activity, but is also a breeding ground of brand discovery and communication.