Samsung Smart Bike Mixes Heritage Design With Next Generation Safety Features


The bicycle has features like a frame that neutralizes vibrations, laser beams that alert other riders, and an integrated GPS system.

Leah Gonzalez
  • 17 june 2014

Described as the most outstanding product that came out of the Samsung Maestros Academy, the Samsung Smart Bike is a prototype bicycle that was created through the collaboration of world famous frame builder Maestro Giovanni Pelizzoli and Samsung Maestros Academy student Alice Biotti.

The bicycle is designed to protect the rider through safety components that are controlled by a Samsung smartphone.

The bike has an innovative frame that is able to neutralize the most dangerous vibrations to the body and provides added comfort when the bike rides over discontinuous pavements.

The Samsung Smart Bike has smart components, such as a battery, a WiFi/Bluetooth/Arduino module, four laser projectors and a digital camera integrated within its frame, and these components can be controlled through a smartphone. The rear view camera of the bike allows the rider to see what’s happening behind him by viewing the real-time video stream on the Samsung smartphone that’s docked on the handlebars via a magnetic mounting point.


The four built-in laser beams projects a bike lane to create a sort of zone around the rider and let other riders be aware of their distance from the user. The laser beams turn this “safety zone” on and off based on the brightness sensor of the smartphone.

The Samsung Smart Bike also has a GPS system that can track people’s regular routes and let local authorities know which ones are frequently visited and should be turned into bike lanes.

The Samsung Smart Bike was presented at the 2014 Milan Design Week. The bike is still a prototype and is being tested in Italy, where bike paths are few.

The Maestros Academy was founded by Samsung and Leo Burnett and at the core of the project is to bring master artisans and young craftspeople together to “preserve Italian craftsmanship in the digital age.” Some of the courses include lessons on how to build made-to-measure bicycles, classes that reveal the secrets behind Bolognese specialities, lessons on how to make shirts, how to make leather bags, and how to handcraft wigs.


Samsung Maestros Academy


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Related Expert

Alison Klayman

Filmmaking, Journalism

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Retail Yesterday

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

Advertising Yesterday

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection

No search results found.