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Beauty lovers can try on makeup in this real-time, 3D mirror with just a swipe.

Shopping for makeup can be a hassle. You have to browse the store for choices you think might be a good match, then stop at a mirror and take off whatever makeup you already have on. After each tester choice, you have to remove the product you just put on to try out the next, which is not only time consuming but can also be hard on your skin. To save time, you could always make a purchase without trying it on, but if you’re not satisfied with how it looks, there’s nothing you can do. If you buy your makeup from Sephora, however, you might never waste money on a product you don’t like again.

One of the reasons Sephora is a leader in beauty retail is because of their willingness to try new things. For their latest project, they have teamed up with augmented and virtual reality technology company ModiFace to launch a mirror that just might change the future of how people shop for makeup.

Sephora’s new mirror will simulate makeup on a person’s face in both real time and 3D. The unique technology tracks a person’s facial features and ‘applies’ eye shadow to your visage via a camera’s video stream. Customers can try out multiple colors and textures by tapping the color on the screen, and see how it looks from all angles by merely turning their faces.

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The product of three years of research, the mirror allows shoppers to quickly try out various colors and textures of makeup without erasing the makeup the person already has on, ensuring that each customer is completely satisfied with the product before purchasing it. In addition, the mirror will help the store by eliminating the need for tester products and the utensils used to apply and remove them.

Sephora‘s 3D augmented reality mirror is currently only at the Milan store, but if it becomes a success, additional mirrors could be placed in locations across the globe. There is also the possibility that the technology could be altered to allow customers to virtually try on blush, bronzer, and lipstick choices as well. Non-Sephora shoppers are in luck too, as ModiFace is also introducing the technology to standalone retail kiosks, which only need a touchscreen monitor and camera to make use of the technology.

To see the mirror at work, watch the video below.

Sephora // ModiFace

[h/t] Mobile Commercial Daily

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