Interactive Documentary Highlights The Deadly Sins Of The Digital Age

Interactive Documentary Highlights The Deadly Sins Of The Digital Age

The Guardian and the National Film Board of Canada lets you choose to absolve or condemn people for online transgressions.

Ross Brooks
  • 10 june 2014

The seven deadly sins have long been a part of our cultural history, but they don’t just apply to the physical world. As part of a collaboration between the National Film Board of Canada (NFB), The Guardian newspaper and digital production company Jam3, you can now explore lust, envy, pride, wrath, gluttony, greed, and sloth in all their digital forms. In an age when Internet use is unavoidable, there’s a good chance you’re guilty of some of the Seven Digital Deadly Sins.

Once you click through to the project’s website, you’re greeted by an intro video that features well-known comedians such as Mary Walsh, Bill Bailey, and Josie Long, along with singer-songwriter Billy Bragg, novelist Gary Shteyngart, and writer Jon Ronson. Each section features a video from one of the people mentioned above, along with stories of people’s various transgressions. There are also short confessions, which give you the option to absolve or condemn someone for afterwards.

Loc Dao, Executive Producer and Creative Technologist for the NFB Digital Studio in Vancouver, explains the creative vision for the website:

It was interesting creating a project that is so critical of how we live our digital lives while being so immersed in technology and design. We had to make sure we always brought it back to the concept which is what our goal always is in our form of interactive documentary. We don’t feel a project succeeds unless the technology is complete with the story and form.


“Our behavior and morals are constantly being challenged based on how much and how well we interact in the digital world,” explained Pablo Vio, Partner and Creative Director at Jam3. “For the interactive experience we looked at the seven deadly sins and contextualized them by asking users to absolve or condemn various digital behaviors. Ultimately, the site reveals to users that at any given time in our digital lives, we’ve all been sinners.”

See for yourself and click through to the page. While the project isn’t designed to make people feel guilty, it could be an important tool in assessing our own behaviors when we think nobody is watching.


Seven Digital Deadly Sins


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