Cosmetics Brand Teaches Customers About The Environment To Improve Their Skin


Unilever-owned Simple has a new campaign to educate city dwellers about factors that can impact their skin.

Emma Hutchings
  • 25 june 2014

Skincare brand Simple has launched a new campaign designed to educate people in urban environments about pollution levels, hard water, weather and other factors that can have a negative effect on their skin. Everyday city life can cause stress, bad diet and a lack of sleep, which also have an impact on people’s skin. Simple’s aim is to teach consumers how to look after themselves inside and out to ensure that they have great looking skin.

The Unilever-owned brand has enlisted help from its Simple Advisory Board to support the ‘City Life’ campaign. Fitness expert Anna Reich, make-up artist Caroline Frazer, psychologist Dr Christine Bundy and food writer and dietician Fiona Hunter will be demonstrating the impact that healthy bodies, cleansing regimes, minds and diets have on our skin.


Cities throw many things our way which can impact the look of skin and cause sensitivity. Those living in the city face lots of environmental factors such as dirt, pollution, and the weather, along with stress levels, lack of sleep, dehydration and eating on the go. In the short term these can lead to problems including dry patches, redness, and blemishes. In the long term, they could increase the sensitivity of skin and even cause premature aging.

Simple aims to show people what they can do to achieve naturally healthy looking skin. Exhaust fumes, smoke and dust can leave skin feeling irritated and grimy, while pollution in the air sticks to the skin and is absorbed by its natural barrier causing it to weaken and feel sensitive. Changes in temperature, humidity, wind, sun, air-conditioning and central heating can also play a role in the condition of your skin.

The ‘City Life’ campaign will include a digital and social media presence, behind-the-scenes videos of product demonstrations, outdoor advertising and TV ads. As well as educating, these will promote Simple’s range of products for sensitive skin.


[h/t] The Drum


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