Cosmetics Brand Teaches Customers About The Environment To Improve Their Skin


Unilever-owned Simple has a new campaign to educate city dwellers about factors that can impact their skin.

Emma Hutchings
  • 25 june 2014

Skincare brand Simple has launched a new campaign designed to educate people in urban environments about pollution levels, hard water, weather and other factors that can have a negative effect on their skin. Everyday city life can cause stress, bad diet and a lack of sleep, which also have an impact on people’s skin. Simple’s aim is to teach consumers how to look after themselves inside and out to ensure that they have great looking skin.

The Unilever-owned brand has enlisted help from its Simple Advisory Board to support the ‘City Life’ campaign. Fitness expert Anna Reich, make-up artist Caroline Frazer, psychologist Dr Christine Bundy and food writer and dietician Fiona Hunter will be demonstrating the impact that healthy bodies, cleansing regimes, minds and diets have on our skin.


Cities throw many things our way which can impact the look of skin and cause sensitivity. Those living in the city face lots of environmental factors such as dirt, pollution, and the weather, along with stress levels, lack of sleep, dehydration and eating on the go. In the short term these can lead to problems including dry patches, redness, and blemishes. In the long term, they could increase the sensitivity of skin and even cause premature aging.

Simple aims to show people what they can do to achieve naturally healthy looking skin. Exhaust fumes, smoke and dust can leave skin feeling irritated and grimy, while pollution in the air sticks to the skin and is absorbed by its natural barrier causing it to weaken and feel sensitive. Changes in temperature, humidity, wind, sun, air-conditioning and central heating can also play a role in the condition of your skin.

The ‘City Life’ campaign will include a digital and social media presence, behind-the-scenes videos of product demonstrations, outdoor advertising and TV ads. As well as educating, these will promote Simple’s range of products for sensitive skin.


[h/t] The Drum


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Related Expert

Greg Hong

Mobile Payments

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 25, 2016

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Technology Yesterday

Microsoft’s New E-Paper Sticky Note Runs On Ambient Light

Researchers have developed the first e-ink display powered entirely by office bulbs

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

No search results found.